محمد حبیبی شیراز

در حال همکاری با شرکت های مختلف به صورت پروژه ای و دورکار

"Oteacher" website operates as the first platform in the online learning foreign language industry for study, work, language education academy, entrance exams, and organizations covering 11 different languages from starter level to native-like.
Responsibilities of Oteacher digital marketing manager:
Improvement of KPI metrics Such as Lead Generation maximization, AOV, purchase frequency, Marketing performance cost optimization, Conversion improvement, and Growth rate
In charge of all Performance marketing operations and strategy
Social Media Management, Strategy, and operations
Inbound Marketing Management, Strategy, and operations
Conducting market research to justify the business and understand the main needs of the target audience
Implementing new dashboards for Daily marketing activities and metrics
A front-row executive in the platform’s major core update and features
Management and execution of the G-ads and GDN campaigns
Preparation and compilation of daily, monthly, and quarterly reports and plans for all digital channels
Planning the automation roadmap and user’s journey and leading the team for the marketing automation process
Market analysis and determine the target market share with PLC
Directing marketing project activities for the Tech team through product design workflow and priorities
Collaboration with the TAPSI Growth team for retention marketing and user segmentation

Major achievements during the first 3 months:
Optimizing conversion rates of different channels (up to 5%) according to the categories of target contacts
Continuous improvement of SEO and obtaining the first-page position of Google in the majority of essential business keywords
Increasing leads from nearly 500 users to 1600 users per month according to business needs
Improving the customer acquisition cost month by month (50% decrease in total)
Increasing Social media engagement rate by around 45% and Followers of Instagram by around 2000 new users
Increasing Monthly PF by nearly 550% in the student side of business
Doubling the Aov of Business
Skills
Online lead generation, performance marketing, marketing automation, conversion optimization, SEO and SEM, Statistical Data Analysis, team building, ERP, SPC, E-CRM, G-Ads, CPC campaigns, HTML, CSS, JS, Social Media Management, Retention Marketing.

"Sim-e-akhar" emigration group operates as a leading platform in the emigration industry for study, work, investment, language education academy, entrance exams, and tourist visas.
Responsibilities of Sim-e-akhar digital marketing manager:
Improvement of KPI metrics Such as Lead Generation maximization, Marketing performance cost optimization, Conversion improvement, and Growth rate
In charge of all Performance marketing operations and strategy
Conducting market research to justify the business and understand the main needs of the target audience
Head of SEO team
Coach of Inbound marketing team
Preparation and compilation of daily, monthly, and quarterly reports and plans for all digital channels
Planning the automation roadmap and user’s journey and leading the team for the marketing automation process
Starting ATL ads and launching PPC campaigns with all Four major ad networks in Iran
Management and excecution the G-ads campaigngs
Market analysis and determine the target market share with PLC
Directing marketing project activities for the Tech team through product design workflow and priorities

Major achievements during the first year:
Optimizing conversion rates of different channels (average 2%) according to the categories of target contacts
Continuous improvement of SEO and obtaining the second position of Google in the majority of essential business keywords
Increasing leads from nearly 1000 users to 3000- 6000 users per month according to business needs
Improving the customer acquisition cost month by month (70% decrease in total)

Ainfluencer is World's First DIY (Do-it-Yourself) Influencer Marketplace that helps you Connect with Instagram influencers and creators and launch campaigns within minutes.
Responsibilities of Ainfluencer digital marketing manager:
Improvement of KPI metrics Such as Lead Generation maximization, Marketing performance cost optimization, Conversion improvement, and Growth rate
In charge of all Performance marketing operations and strategy
Head of Inbound marketing execution and strategy
Preparation and compilation of weekly, monthly, and quarterly reports and plans for all Inbound channels
Directing marketing project activities for the Tech team through product design workflow and priorities
Launching planned occasional and calendar campaigns
Planning the automation roadmap and user’s journey and leading the team for the marketing automation process
Management and hiring the employee of inbound marketing team

Major achievements during the first 2 years of business:
Reaching OR of 50% and CTR of 26% in email marketing
As one of the first recruits in the project, I played a vital role in the establishment and initial launch of the website and automation marketing
Continuous improvement of SEO and obtaining the second position of Google in the majority of essential business keywords
Doubling the seasonal campaigns’ sales through inbound channels

Aigrow is a complete Instagram growth and engagement solution for businesses and influencers who are looking to generate targeted followers. Aigrow’s sub-services are Aischedul, DMpro, Realtormate, and Myurls which are also part of Aigrow's Instagram growth and engagement solution.
Responsibilities of Aigrow and its sub-services inbound and email marketing specialist:
Management of all inbound marketing and content processes
In charge of all Email marketing content and strategy
Preparation and compilation of weekly, monthly, and quarterly reports and plans for all Inbound channels
Launching planned occasional and calendar campaigns in email marketing
Planning the automation roadmap and user’s journey and the marketing automation process
Management and hiring the employee of inbound marketing team

Our major achievements during this period were:
Increasing OR of below 1% to above 10% and CTR of below 0.1% to above 2% in less than 6-month
Increasing the daily website visits via email marketing from less than 10 to 500 in a year
Increasing the weekly service purchuses from average of 1 to more than 10
Doubleing the seasonal campaign sales through inbound channels
Responsibilities of Spanish Aigrow SEO and content specialist:
Management of all SEO and content processes
In charge of website’s UI
Management and hiring the employee of Spanish content team

Our major achievements during this period were:
Getting rank 1 in the majority of target keywords in less than 1-year
Increasing the daily website visits from less than 10 to 6000 in a year
Increasing the website weekly signups from less than 5 to more than 500