استخدام Digital Marketing Manager
شرح موقعیت شغلی
We’re looking for an experienced Marketing Manager with a deep understanding of all digital marketing subsets — SEO, paid advertising, web development, and marketing automation. The ideal candidate is a strategic thinker who can lead a cross-functional team, develop data-driven campaigns, and execute growth-focused marketing strategies that drive measurable ROI.
Leadership & Strategy
Leadership & Strategy
- Build, lead, and mentor a high-performing team of SEO specialists, paid ads managers (Google & Meta), web developers, and automation experts.
- Develop and execute integrated marketing strategies aligned with agency and client goals.
- Oversee campaign planning, execution, optimization, and reporting across multiple digital channels.
- Foster collaboration between creative, web, and analytics teams to ensure seamless campaign delivery.
- Manage marketing budgets, allocate resources efficiently, and monitor campaign profitability and ROI.
Digital Marketing Execution
- Supervise SEO campaigns including keyword research, technical audits, on-page/off-page optimization, and link-building.
- Oversee paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads — ensuring optimized targeting, ad creatives, and conversion tracking.
- Coordinate with web developers to ensure websites and landing pages are optimized for performance, conversion, and SEO best practices.
- Direct and manage marketing automation workflows (CRM integrations, email campaigns, lead nurturing, and funnel automations).
- Monitor and analyze campaign performance using analytics tools (GA4, Tag Manager, Looker Studio, etc.) and generate actionable insights.
Team Management
- Provide leadership, mentorship, and performance feedback to the marketing team.
- Define clear KPIs, evaluate performance, and ensure team alignment with campaign objectives.
- Organize regular sync meetings to brainstorm ideas, track progress, and resolve challenges collaboratively.
Reporting & Optimization
- Prepare and present detailed campaign performance reports to management and clients.
- Identify opportunities for growth, innovation, and efficiency improvements across all marketing operations.
- Stay up-to-date with the latest trends in digital marketing, automation, and analytics technologies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- 5+ years of proven experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Hands-on experience with:
- SEO tools: Ahrefs, SEMrush, Google Search Console
- Paid Ads platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
- Automation tools: GoHighLevel, HubSpot, Zoho, or ActiveCampaign
- Analytics tools: Google Analytics (GA4), Tag Manager, Looker Studio
- Strong project management, communication, and leadership skills.
- Demonstrated success managing multi-channel campaigns and marketing budgets.
- Analytical mindset with the ability to interpret data, draw insights, and make informed strategic decisions.
- Creative problem-solver with excellent organizational and team-building abilities.
مهارتهای مورد نیاز
- مدیریت دیجیتال مارکتینگ
- کمپینهای تبلیغاتی
- SEO
حداقل سابقه کار
- بیش از شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست