استخدام Senior SEO Manager

شرح موقعیت شغلی

• Develop and execute comprehensive SEO strategies (technical, on-page, off-page, and local SEO)
• Define KPIs and OKRs for the SEO team, and align efforts with overall marketing goals
• Oversee SEO roadmap, prioritize initiatives based on impact, and manage execution timelines
• Collaborate with content, product, and engineering teams to implement SEO best practices
• Incorporate international and multilingual SEO considerations, including English-language markets

• Lead and mentor a team of SEO professionals (e.g., content, technical SEO, link building, analysts)
• Conduct performance reviews, provide ongoing coaching, and support career development
• Manage hiring and onboarding processes for SEO-related roles as the team scales

• Conduct regular SEO audits to identify issues with crawlability, indexation, Core Web Vitals, schema markup, etc.
• Optimize site architecture, internal linking, metadata, and URL structure
• Work closely with developers to ensure SEO is baked into site design and updates

• Build and manage a keyword strategy focused on topical authority, user intent, and local search behavior
• Oversee SEO content strategy, including briefs, optimization guidelines, and performance tracking
• Ensure content aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles

• Track SEO KPIs (e.g., rankings, traffic, CTR, bounce rate, conversions)
• Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, BrightLocal, and Looker Studio
• Report progress and insights regularly to senior leadership with actionable recommendations

• Excellent command of English, both written and spoken (near-native or professional fluency)
• Strong portfolio, including successful SEO projects for international or non-Iranian markets
• Hands-on experience with Local SEO and tools such as BrightLocal
• Experience working with backlink acquisition platforms and executing digital PR campaigns
• Familiarity with structured data, international SEO, and multi-location strategies is a plus

مهارت‌های مورد نیاز

• SEO
• Ahrefs
• MOZ

حداقل سابقه کار

• بیش از شش سال

جنسیت

• مهم نیست

وضعیت نظام وظیفه

• مهم‌ نیست

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