آگهی‌های استخدامی

استخدام Head of Marketing(دورکاری-Crypto/Blockchain)

گلداین | Goldyn
تهران، تهران

شرح موقعیت شغلی

We are looking for an experienced and strategic Head of Marketing(Crypto/Blockchain/Fintech) to lead the marketing function of our blockchain-powered digital gold trading platform.


This role requires a marketing leader with a strong background in regulated financial products, fintech, or digital assets, who can build trust, drive customer acquisition, and position the company as a leading player in the digital asset ecosystem. The ideal candidate combines strategic thinking with hands-on execution and has deep knowledge of both traditional digital marketing and crypto-native growth channels.



Key Responsibilities


Marketing Strategy & Growth


  • Develop and execute the overall marketing strategy aligned with business objectives and growth targets.
  • Build brand awareness, trust, and market leadership in digital gold and blockchain-based financial services.
  • Identify new market opportunities, customer segments, and revenue growth initiatives.
  • Develop positioning and messaging for both crypto-native users and mainstream retail investors while maintaining a consistent brand identity.
  • Collaborate closely with Product, Business Development, Compliance, and Technology teams to ensure successful product launches and go-to-market strategies.
Brand, Communications & Education


  • Develop and maintain a strong corporate brand in collaboration with executive leadership.
  • Lead all external communications, PR initiatives, and corporate messaging.
  • Own the customer education strategy by producing educational campaigns and content that simplify blockchain, digital assets, and digital gold investment.
  • Ensure brand consistency across all customer touchpoints and marketing channels.
Digital Marketing & Community Growth


  • Lead performance marketing initiatives across SEO, SEM, email marketing, content marketing, and social media.
  • Develop and execute marketing strategies across crypto-native platforms including X (Twitter), Telegram, Discord, and relevant community channels.
  • Build and manage ambassador, influencer, affiliate, and referral programs.
  • Oversee content production across all digital channels.
  • Understand the unique dynamics of always-on crypto communities and ensure continuous community engagement.
Crypto Ecosystem Marketing


  • Develop partnerships with crypto media, Key Opinion Leaders (KOLs), exchanges, and blockchain ecosystems.
  • Manage exchange listing co-marketing campaigns and ecosystem partnership initiatives.
  • Maintain strong knowledge of crypto data platforms, listing platforms, and blockchain market infrastructure.
  • Ensure influencer collaborations comply with paid promotion disclosure standards and industry best practices.
Performance, Analytics & Optimization


  • Define marketing KPIs and build dashboards to monitor business performance.
  • Measure and optimize:
    • Customer Acquisition Cost (CAC)
    • Cost per Verified User
    • Conversion Rates
    • First Purchase to Second Purchase Conversion
    • Assets Under Management (AUM) Growth
    • Customer Lifetime Value (LTV)
    • Trust Indicators and Brand Health Metrics
  • Analyze campaign performance, customer behavior, market trends, and competitor activities to continuously optimize marketing effectiveness.
  • Manage and optimize annual marketing budgets and maximize ROI.
  • Present marketing performance and strategic recommendations to executive leadership.
Team Leadership


  • Lead, mentor, and develop a high-performing marketing team.
  • Foster collaboration across Marketing, Product, Sales, Compliance, and Technology teams.
  • Build a culture of innovation, accountability, continuous learning, and data-driven decision-making.
  • Manage relationships with agencies, media partners, and external vendors.

Requirements


  • 7–10+ years of progressive marketing experience, with at least 3 years in fintech, blockchain, cryptocurrency, digital assets, or regulated financial services.
  • Proven experience marketing regulated financial products; experience under virtual asset regulations is highly preferred.
  • Strong understanding of blockchain technology, cryptocurrency markets, token ecosystems, and digital asset investment.
  • Experience building and executing integrated marketing strategies from concept through execution.
  • Deep understanding of digital marketing, performance marketing, growth marketing, and customer acquisition.
  • Hands-on experience with crypto-native marketing channels including X, Telegram, Discord, crypto media, and blockchain communities.
  • Strong knowledge of exchange listing co-marketing, crypto data platforms, and ecosystem partnerships.
  • Familiarity with advertising policies and compliance requirements for Google, Meta, and other major advertising platforms related to crypto products.
  • Experience managing marketing budgets and optimizing ROI.
  • Proven track record of leading high-performing marketing teams.
  • Excellent written and spoken English is required.
Preferred Qualifications


  • Experience marketing across GCC and MENA markets.
  • Experience targeting both retail investors and crypto-native audiences.
  • Previous experience launching blockchain products, exchanges, wallets, tokenized assets, or digital investment platforms.
  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.

مهارت‌های مورد نیاز

  • Crypto
  • Blockchain
  • fintech
  • CEO

زبان‌های مورد نیاز

  • انگلیسی

حداقل سابقه کار

  • بیش از شش سال

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت دورکاری

دسته‌بندی شغلی:

فروش و بازاریابی

تاریخ انتشار آگهی:

۱۴۰۵/۰۶/۰۱

مشاغل مشابه

ارسال رزومه