استخدام Marketing Analyst
شرح موقعیت شغلی
Major tasks are as below, but not limited to:
- Define KPIs for the goals and take actions in order to improve them.
- Report on marketing KPIs like leads, conversion rates, website traffic
- Report important KPIs on a daily/weekly/monthly basis, with an analytical and action-oriented approach (not just the numbers).
- Analyze sales funnels and customer intent
- Measure ROI of online and offline marketing channels
- Understand the company's objectives and track the way of achieving them.
- Have a growth mindset, and find the root cause of the barriers of the growth.
- Ability to own, plan, operate the high-amount budget planning for pricing purposes.
- Find the best/next practice for new problems and ability to make them as a routine.
- Find the best data-driven models for answering the top-level manager's questions.
- Ability to recognize the trends, extract insights from them, and turn them into business decisions.
- Job requirements
Requirements for taking this position:
- At least 3 years experience of working in similar positions (business analyst, marketing analyst) and having experience in OTAs are an advantage.
- Accept that adhocs are a part of the job.
- Having a very sophisticated, data-driven mindset and being master at working with a large amounts of data. (Excel is a must, SQL, R, Python & Matlab are a plus).
- Detail-oriented toward the problems.
- Having an action-oriented and pro-actively problem solving approach towards the company's problem
The important notes:
- Strong business/marketing analytics knowledge (Sales, funnel, ...)
- Budget management (planning & optimization) for pricing purposes.
- Data-driven mindset and being handy with data (Excel, SQL, Python, R)
- Making business decisions from the pattern based on data.
- Report & analyze important KPIs on a daily/weekly/monthly basis.
- Being action-oriented and pro-actively problem solver.
مهارتهای مورد نیاز
- تحلیل بازار
- فروش و بازاریابی
- ارائه گزارش
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست