استخدام Marketing Automation Specialist
شرح موقعیت شغلی
Job Purpose:
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with Performance marketers, developers, and project managers, this role will implement all programmatic and operational initiatives through the marketing automation platform.
Responsibilities:
- Responsible for marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with downstream and upstream tools and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Increase seller and dealer retention rates by implementing personalized engagement strategies.
- Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Support essential marketing operations initiatives in MA tools such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Automate time-consuming and error-prone marketing processes using relevant tools and Programming skills.
- Preparing and running automated communication flows (Journeys) to improve uplift and increase retention.
Qualifications:
- Proven years of marketing automation experience.
- Expert knowledge of database management concepts and best practices.
- Strong technical knowledge of popular marketing automation tools in the market
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.
- Strong interest in data management and analytics.
مهارتهای مورد نیاز
- Marketing Automation
- دیجیتال مارکتینگ
- Google Analytics
حداقل سابقه کار
- کمتر از سه سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست