آگهی‌های استخدامی

استخدام Crypto Campaign Manager

بیت‌ پین | Bitpin
تهران، تهران

شرح موقعیت شغلی

About the Role:

As a Crypto Campaign Manager, you will own the end-to-end strategy, planning, execution, and optimization of integrated marketing campaigns across our product ecosystem. You will be responsible for translating business objectives into impactful campaigns that drive user acquisition, activation, trading activity, retention, and revenue growth.

Working at the intersection of Product, Growth, CRM, Data, Performance Marketing, Creative, and Business teams, you will ensure every campaign is delivered on time, reaches the right audience, and achieves measurable business outcomes. This role requires someone who combines strategic thinking with operational excellence, has a strong analytical mindset, and thrives in a fast-paced environment where priorities evolve quickly.

Beyond execution, you will continuously analyze campaign performance, identify growth opportunities, optimize customer journeys, and improve marketing efficiency through experimentation and data-driven decision-making.

Key Responsibilities:

Campaign Strategy & Planning

  • Own the end-to-end lifecycle of marketing campaigns from ideation to post-campaign analysis.
  • Build integrated campaign strategies aligned with business, product, and growth objectives.
  • Develop Go-to-Market (GTM) plans for new products, features, and seasonal campaigns.
  • Define campaign positioning, messaging, target audiences, communication strategy, and execution roadmap.
  • Create quarterly and monthly campaign calendars aligned with company priorities.
Campaign Execution

  • Lead cross-functional campaign execution across Marketing, Product, Design, CRM, Social Media, Content, Performance Marketing, Data, Operations, and Customer Support.
  • Coordinate all stakeholders to ensure campaigns are delivered on schedule and meet quality standards.
  • Manage campaign assets, launch checklists, dependencies, approvals, and operational timelines.
  • Execute integrated campaigns across multiple channels including:
    • Push Notifications
    • Email Marketing
    • SMS
    • In-App Messaging
    • Landing Pages
    • Paid Media
    • Organic Social Media
    • Partnerships
    • Referral Programs
    • Offline Events
    • PR Activations
Growth & Lifecycle Marketing

  • Design campaigns that improve the entire customer lifecycle, including:
    • User Acquisition
    • Registration
    • KYC Completion
    • First Deposit
    • First Trade
    • Product Adoption
    • Trading Frequency
    • Referral Participation
    • User Retention
    • Reactivation

  • Work closely with CRM and Product teams to develop lifecycle communication journeys based on user behavior and segmentation.
Product Marketing & Go-to-Market

  • Collaborate with Product Managers to successfully launch new products and features.
  • Develop GTM strategies including positioning, messaging, launch plans, communication assets, and rollout timelines.
  • Ensure product value propositions are clearly communicated across all customer touchpoints.
Performance Analysis & Optimization

  • Monitor campaign performance daily using dashboards and analytics tools.
  • Analyze user behavior, conversion funnels, and campaign effectiveness.
  • Conduct A/B testing on messaging, creatives, channels, landing pages, and user journeys.
  • Identify insights, recommend improvements, and continuously optimize campaign performance.
  • Produce campaign reports with actionable recommendations for future initiatives.
Cross-functional Collaboration

Partner closely with:

  • Product Management
  • CRM
  • Performance Marketing
  • Creative & Design
  • Content
  • Social Media
  • Business Intelligence
  • Data Analytics
  • Customer Support
  • Legal & Compliance
  • Operations
to ensure alignment across all campaign activities.

Budget & Resource Management

  • Plan and manage campaign budgets efficiently.
  • Allocate resources across channels based on performance and business priorities.
  • Monitor campaign ROI and optimize spending to maximize business impact.
Success Metrics:

Success in this role will be measured by improvements across key business and marketing metrics, including:

  • User Acquisition
  • Customer Acquisition Cost (CAC)
  • Cost per Acquisition (CPA)
  • Registration Conversion Rate
  • KYC Completion Rate
  • First Deposit Rate
  • First Trade Conversion
  • Product Adoption
  • Trading Volume
  • Daily & Monthly Active Users (DAU/MAU)
  • Retention Rate
  • Reactivation Rate
  • Referral Growth
  • Campaign ROI / ROAS
  • Revenue Contribution
  • Time-to-Market
  • Campaign Delivery Accuracy
What We’re Looking For

The ideal candidate is highly organized, data-driven, and execution-focused, with a strong understanding of growth marketing and customer lifecycle management. You are comfortable leading multiple complex projects simultaneously, collaborating with cross-functional teams, and making decisions based on data rather than assumptions.

You take ownership, communicate effectively with stakeholders, embrace experimentation, and continuously seek opportunities to improve campaign performance and customer experience. Experience in crypto, fintech, or fast-growing technology companies is highly preferred, along with a passion for building products that reach millions of users.

مهارت‌های مورد نیاز

  • کمپین‌های تبلیغاتی
  • مدیریت کمپین
  • دیجیتال مارکتینگ

حداقل سابقه کار

  • سه تا شش سال

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

دیجیتال مارکتینگ

تاریخ انتشار آگهی:

۱۴۰۵/۰۵/۰۶

مشاغل مشابه

ارسال رزومه