استخدام Growth and Performance Marketing Senior Specialist
شرح موقعیت شغلی
We are looking for a Growth and Performance Marketing Senior Specialist to turn marketing data into actionable business insights and support data-driven decision-making across the organization.
This role sits at the intersection of Marketing, Growth, Analytics, and Business. The ideal candidate is highly data-driven and analytical, but goes beyond reporting numbers. They should be able to understand the business context behind the data, identify meaningful patterns and opportunities, challenge assumptions, and translate complex analysis into clear and actionable recommendations for stakeholders.
You will monitor and analyze marketing performance across channels, campaigns, customer segments, and the marketing funnel, helping the business understand what is happening, why it is happening, and what should be done next.
Key Responsibilities
- Monitor and analyze marketing and growth performance across channels, campaigns, customer segments, and the overall marketing funnel.
- Develop and maintain regular performance reports, dashboards, and analytical frameworks to provide a clear view of marketing performance.
- Go beyond descriptive reporting to identify the drivers and root causes behind performance changes.
- Translate marketing and customer data into actionable business insights and recommendations for marketing and business stakeholders.
- Partner with Performance Marketing, Growth, CRM, Brand, Product, and other relevant teams to understand business questions and provide data-driven solutions.
- Support marketing planning and decision-making through forecasting, scenario analysis, performance benchmarking, and opportunity sizing.
- Conduct ad-hoc analyses to answer critical business and marketing questions and support strategic decision-making.
- Present insights to stakeholders in a simple, structured, and business-oriented manner, adapting the level of detail to the audience.
- Support the design and evaluation of A/B tests and growth experiments, including defining success metrics and interpreting results.
- Continuously improve marketing reporting and analytics processes by identifying opportunities for automation, standardization, and better data utilization.
Required Qualifications & Skills
- 3–5+ years of relevant experience in roles such as: Performance Marketing, Growth Marketing / Growth Specialist, Growth Data Analyst or similar data-driven marketing roles.
- A highly data-driven mindset, with the ability to question data, investigate root causes, and derive meaningful insights.
- Strong business acumen and the ability to connect marketing performance to broader business objectives and outcomes.
- Ability to translate complex data and analysis into clear, concise, and actionable business recommendations.
- Strong presentation and storytelling skills, with the ability to communicate insights effectively to both technical and non-technical stakeholders.
- Strong understanding of key marketing and growth metrics such as CAC, LTV, ROAS, ROI, CPA, Conversion Rate, Retention, Churn, CTR, CPM, and Funnel Conversion.
- Experience with data visualization and reporting tools such as Power BI, Tableau, Looker Studio, or similar platforms.
- Proficiency in analytics and marketing tools such as GA4, Google Tag Manager, CRM platforms, attribution tools, and advertising platforms is a plus.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to manage multiple analytical projects and business requests while maintaining accuracy and quality.
مهارتهای مورد نیاز
- Marketing
- growth
- Analytics
- brand
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
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