استخدام Product Marketing Manager

بقراط | Boghrat
تهران، تهران

Responsibilities:

Create and execute marketing strategies for the company products.
Conduct market researches to identify consumer trends, behaviors, and preferences.
Work closely with tech team to develop product roadmaps, features and updates, ensure alignment with marketing strategies and needs.
Analyze market trends, customer needs, and competitive landscape to determine optimal pricing strategies.
Collaborate with cross-functional teams to create and execute GTM plans for new products or sub-brands launches.
Develop compelling and differentiated product messaging and positioning to effectively communicate value propositions to target audiences.
Craft communication roadmaps for existing customers, incl. product updates, feature releases, success stories, etc.
Ensure coordinated efforts across sales, product development, customer support and marketing in order to enhance customer experience, brand health and business target achievements.
Implement strategic outreach and collaboration initiatives to identify, engage, and cultivate new affiliates/partners, nurturing a dynamic network that enhances our brand visibility, boosts qualified traffic, and drives sales.
Develop and implement effective pricing strategies and market positioning to inform the development of competitive pricing models.
Accountable to project marketing expenses and revenue to develop, manage and regularly asses marketing budgets to ensure financial marketing alignment with overall business objectives.

Requirements:

Bachelor’s degree in marketing, business or a related field.
+5 years of experience in product marketing or branding roles.
Master in Marketing principals, branding and go-to-market strategies.
Deep understanding of PLM, affiliate marketing, market research and financial statements.
Experience of working in SaaS companies is preferred.

تمام وقت

مدیر محصول

۱۴۰۲/۱۰/۰۹ (منقضی‌شده)

مشاغل مشابه