آگهی‌های استخدامی

استخدام Senior Marketing Specialist

آدلی | Adli
تهران، تهران

شرح موقعیت شغلی

Job Description

About the Role
ADLI is looking for a Senior Marketing Specialist to help build and optimize meaningful customer relationships through data-driven CRM strategies. In this role, you will manage customer data, design personalized customer journeys, plan and execute CRM campaigns, and turn customer insights into actionable initiatives that drive retention, engagement, loyalty, and repeat purchases.

Key Responsibilities:

  • Create, clean, and manage the customer database
  • Segment customers and define lifecycle stages
  • Design and optimize CRM customer journeys
  • Plan and execute CRM campaigns
  • Build welcome, retention, and repeat-purchase journeys
  • Run reactivation campaigns
  • Support loyalty program development
  • Conduct A/B tests and optimize campaign performance
  • Analyze customer recency, frequency, and spend
  • Prepare CRM reports and translate data into actionable insights
Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Statistics, or a related field
  • 2–3 years of relevant experience in CRM, Customer Marketing, Retention Marketing, or a related field
  • Good understanding of CRM principles, customer lifecycle management, and customer journeys
  • Strong knowledge of customer segmentation, targeting, and personalization
  • Good understanding of customer retention, engagement, loyalty, and reactivation strategies
  • Familiarity with CRM campaigns across channels such as SMS, email, push notifications, and in-app communications
  • Strong understanding of key CRM metrics, including Retention Rate, Churn Rate, Conversion Rate, Repeat Purchase Rate, Customer Lifetime Value (CLV), and Engagement Rate
  • Previous experience in F&B, Retail, Hospitality, or loyalty-driven businesses is considered an advantage

مهارت‌های مورد نیاز

  • مارکتینگ
  • فروش و بازاریابی
  • اصول و فنون مذاکره

حداقل سابقه کار

  • سه تا شش سال

حقوق

  • حقوق از ۵۰,۰۰۰,۰۰۰ تومان

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

دیجیتال مارکتینگ

تاریخ انتشار آگهی:

۱۴۰۵/۰۶/۱۷

مشاغل مشابه

ارسال رزومه