استخدام Performance Marketing Manager
شرح موقعیت شغلی
As a Performance Marketing Manager, you will plan, execute, and manage acquisition marketing campaigns across digital platforms. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
To be successful in this role you’ll need to be an analytical thinker with a growth mindset with a passion for testing, hacking, and learning from the tests you’ll be owning.
Roles and Responsibilities:
• Plan, manage and optimize acquisition campaigns across all performance marketing channels including Paid Search, Paid Social and Display Networks to drive revenue and increase ROI.
• Maintain and monitor key metrics across channels including but not limited to: budget pacing, inbound volume, ROAS, ARR and CAC.
• Analyze and optimize campaign's performance based on data-driven insights and marketing KPI’s.
• Continuously test and iterate your learnings to find the best multi-channel paid mix.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Managing budgets across all digital channels to drive strong ROI and efficient CAC.
• Developing easy-to-use reporting or visualization dashboards.
• Work with creative and marketing team to test new strategies and new channels.
• Planning various A/B Tests with different strategies based on marketing objectives.
• Action designing based on marketing OKRs.
• Handling partnership's campaigns, activities and discount structures.
Requirements:
• Ownership
• Team management and communicational abilities.
• +2 Previous experience in a quantitative marketing role like Performance Marketing Manager, Digital Marketing Manager or PPC Acquisition Lead .
• Proven track record of Creating, launching and Optimizing Search campaigns in Google Ads.
• Proven track record of Creating, launching and optimizing Display campaigns in Google Ads, Yektanet, MediaAd, etc.
• Well experienced in Google analytics tools and Google Tag Manager and Looker Studio.
• Analytical skills and understanding of data.
• Fundamental marketing knowledge.
• Passionate about getting into the weeds with execution, experimentation, optimization, and testing.
• Critical thinker and creative.
• Teamwork ability and verbal communication skills.
مهارتهای مورد نیاز
- Performance Marketing
- Google Ads
- Communication
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست