استخدام متخصص تبلیغات متا (Meta Ads Specialist)
شرح موقعیت شغلی
Key Responsibilities
- Design, launch, and manage advertising campaigns in Meta Ads Manager (Facebook & Instagram)
- Analyze campaign performance data and optimize budgets, structures, and targeting to achieve defined KPIs
- Plan and execute A/B tests for ads, creatives, copies, audiences, and funnels
- Collaborate closely with the design and content teams to develop high-performing ad creatives
- Monitor competitors and market trends, delivering regular performance and insight reports to the team and clients
- Propose and implement optimization strategies to increase ROAS and reduce CPA
- Set up, manage, and troubleshoot Meta Pixel, Conversion API (CAPI), and website Events
- Work with Google Tag Manager to ensure accurate tracking and data flow
- Collaborate with CRM systems to improve lead quality, attribution, and funnel performance
Required Skills & Qualifications
- Strong expertise in Meta Ads Manager & Business Manager
- Solid understanding and hands-on experience with Meta Pixel, Conversion API, and Events Setup
- Proficiency in Google Analytics, Google Tag Manager, and data tracking tools
- Experience integrating ad platforms with CRM systems and understanding lead pipelines
- Strong knowledge of Funnel Marketing and Customer Journey
- Proven experience running Sales, Lead Generation, and Brand Awareness campaigns
- Ability to evaluate and optimize ad copies and creatives based on performance data
- Analytical mindset with attention to detail and performance-driven thinking
Preferred Qualifications
- Minimum 2 years of hands-on experience managing Meta advertising campaigns
- Experience working with brands or digital marketing agencies is a strong plus
- Good command of English for working with dashboards, documentation, and learning resources
مهارتهای مورد نیاز
- CRM
- Google Analytics
- google tag manager
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست