استخدام Conversion Rate Optimization (CRO) Specialist
شرح موقعیت شغلی
Conversion Rate Optimization (CRO) Specialist
Location: Tehran
Job Descriptions:
We are seeking a part-time experienced Conversion Optimization Specialist to join our marketing team. As a CRO at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.
Duties and Responsibilities:
Location: Tehran
Job Descriptions:
We are seeking a part-time experienced Conversion Optimization Specialist to join our marketing team. As a CRO at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.
Duties and Responsibilities:
- Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Manage key conversion points in the marketing funnel
- Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Collaborate with teams responsible for blogging, social media, etc., in order to optimize each conversion path
- Increase funnel marketing efficiencies
Requirements:
- 2-4 years of conversion rate optimization experience
- Past experience with web analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Proactive and self-motivated to seek answers, generate ideas and develop new skills
- Internalized knowledge of online marketing concepts & the role that usability and user experience plays in achieving online business goals
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