استخدام Digital Marketing Specialist

Responsibilities:

• Establishing a range of automated marketing campaigns based on various criteria.
• Reviewing existing marketing campaigns across the business and automating where appropriate.
• Delivering a steady stream of qualified leads for the organization.
• Ensuring all platforms within the business communicate with each other to remove discrepancies.
• Implementing lead scoring practices to enable higher conversions of quality leads.
• Implementation of a marketing automation platform for the business.
• Segmenting audiences and optimizing campaigns to increase effectiveness.
• Reporting on all campaigns and making changes where necessary.
• A/B Testing, measure the performance of campaigns and improve conversion rate consistently.
• Optimize the marketing conversion paths.
• Optimize lead-to-customer conversion rate.
• Managing and optimizing CTAs, landing pages, and lead generation forms.
• Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
• Increase the marketing funnel efficiencies.
• Select, configure, and implement analytical solutions and events.
• Extract reports from multiple sources like IT, operations and customer feedback.


Requirements:

• Proven work experience as a Digital media specialist
• Experience with UI/UX principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Additional qualification in web design or animation is a plus