استخدام Senior Marketing Data Analyst
شرح موقعیت شغلی
We are seeking a talented and detail-oriented Marketing Data Analyst to join our dynamic marketing team.
Responsibilities:
Responsibilities:
- Data Analysis and Reporting:
- Analyze marketing data from various sources to derive actionable insights.
- Prepare regular reports on key performance indicators (KPIs) for marketing campaigns.
- Performance Measurement:
- Evaluate the effectiveness of marketing initiatives and provide recommendations for optimization.
- Develop and implement tracking mechanisms to measure ROI and attribution.
- Data Visualization:
- Create visually compelling dashboards and reports for easy consumption by marketing and executive teams.
- Present findings and insights to stakeholders in a clear and understandable manner.
- Segmentation and Targeting:
- Utilize data analysis to identify and define target audience segments.
- Collaborate with the marketing team to develop targeted campaigns for different customer segments.
- Data Quality Management:
- Ensure the accuracy and reliability of marketing data by implementing data quality processes.
- Work with cross-functional teams to address data quality issues and discrepancies.
Requirements:
- Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
- Proven experience as a Data Analyst, preferably in a marketing or e-commerce environmen
- Proficiency in data analysis tools such as SQL, Python, or R.
- Strong knowledge of Excel and experience with data visualization tools (e.g., Power BI).
- Familiarity with marketing analytics platforms and tools (e.g., Google Analytics, Adobe Analytics).
- Excellent analytical and problem-solving skills.
- Strong attention to detail and ability to work independently.
- Effective communication skills with the ability to convey complex data findings to non-technical stakeholders.
مهارتهای مورد نیاز
- Marketing
- Data Analysis
- SQL
- Python
حداقل سابقه کار
- کمتر از سه سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست