استخدام Senior Offline Marketing Specialist (مشهد)

شرح موقعیت شغلی

• Plan, develop, and execute Offline and BTL marketing campaigns aligned with marketing and business objectives.
• Develop creative and actionable concepts for offline activations, brand activations, and experiential marketing campaigns.
• Manage campaigns end-to-end, from briefing and ideation to planning, execution, monitoring, and post-campaign evaluation.
• Identify and develop offline marketing opportunities across malls, cinemas, recreational venues, retail locations, events, exhibitions, and other relevant physical touchpoints.
• Plan and execute partnership, sponsorship, event, and activation campaigns.
• Identify new opportunities to strengthen brand presence and customer engagement across physical touchpoints.
• Build and manage relationships with partners, vendors, agencies, event organizers, and other external stakeholders.
• Plan and manage promoters and field execution teams.
• Develop offline customer acquisition and engagement mechanisms, including vouchers, lead generation, sampling, promotions, and other BTL activities.
• Plan and oversee the production and execution of POSM, booths, signage, flyers, uniforms, branded assets, and other campaign materials.
• Monitor campaign execution across different locations and ensure compliance with brand guidelines and execution standards.
• Conduct regular field visits and execution monitoring to identify and resolve operational and quality issues.
• Manage multiple offline campaigns simultaneously across different cities and locations.
• Prepare campaign briefs, proposals, timelines, budgets, and other required documentation.
• Collaborate with relevant internal teams to ensure smooth and integrated execution of offline campaigns.
• Monitor campaign performance and prepare post-campaign reports based on relevant KPIs such as reach, leads, customer interactions, voucher performance, activation participation, and execution quality.
• Identify and document key learnings from campaigns and apply them to future offline activities.
• Stay up to date with trends and best practices in BTL, experiential marketing, brand activation, and offline marketing and translate relevant trends into actionable campaign ideas.
• Leverage AI tools for research, campaign ideation, planning, presentation and proposal development, data analysis, reporting, and workflow optimization.
• Develop and maintain scalable processes, guidelines, and playbooks for offline campaign execution.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of relevant experience in Offline Marketing, BTL, Brand Activation, Experiential Marketing, Event Marketing, Sponsorship, Partnership Marketing, or related fields.
• Proven experience in planning and executing BTL and offline marketing campaigns from concept to execution.
• Strong understanding of BTL, Brand Activation, Experiential Marketing, Events, Sponsorships, and Offline Customer Engagement.
• Hands-on experience in managing end-to-end offline campaigns, including planning, budgeting, execution, monitoring, and reporting.
• Proven experience working with agencies, vendors, partners, event organizers, promoters, and field teams.
• Strong project/campaign management, coordination, and follow-up skills with the ability to manage multiple campaigns simultaneously.
• Strong negotiation and stakeholder management skills.
• Strong creative thinking with the ability to turn marketing objectives into practical and executable offline ideas.
• Strong problem-solving skills and the ability to handle real-time field and operational challenges.
• Experience in managing multi-location or multi-city offline campaigns is a plus.
• Experience in mall, cinema, retail, recreational venue, exhibition, university, or community activations is a plus.
• Familiarity with offline customer acquisition mechanisms, including vouchers, promotions, sampling, lead generation, and customer engagement activities.
• Familiarity with offline campaign KPIs such as reach, leads, customer interactions, footfall, voucher performance, participation, and execution quality.
• Strong written and verbal communication and presentation skills.
• Ability to work effectively in a fast-paced, dynamic, and highly collaborative environment.
• Strong ownership, attention to detail, and ability to drive campaigns from idea to execution.
• Hands-on familiarity with AI tools.
• Ability and willingness to use AI tools for research, ideation, campaign planning, reporting, data analysis, content development, and workflow optimization.
• English proficiency is a plus.

مهارت‌های مورد نیاز

• BTL
• Marketing
• اصول و فنون مذاکره

حداقل سابقه کار

• سه تا شش سال

جنسیت

• مهم نیست

وضعیت نظام وظیفه

• معافیت تحصیلی معافیت دائم پایان خدمت

ارسال رزومه