استخدام (CRO) Conversion Rate Optimization Specialist
شرح موقعیت شغلی
Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric digital strategies & experiences to help improve the metrics that matter most to our clients.
In order to be successful in this role, you should have hands-on experience with Google Universal Analytics and a strong understanding of e-commerce KPIs.
Role Responsibilities:
- Design, build and execute split testing, multivariate testing, and other testing approaches for
- websites, mobile app, and landing pages
- Identify and test new technologies and practices to improve conversion rate and consumer engagement.
- Use analytics platforms and other tools to monitor and analyze the outcomes from the tests.
- Collaborate with teams responsible for blogging, email, social media in order to optimize each conversion path.
- Collaborate with growth team in order to run the tests.
- Optimize our marketing's conversion paths.
- Increase conversion rates and drive marketing-qualified leads for our sales team.
- Optimize the lead-to-customer conversion rate.
- Increase funnel marketing efficiencies.
Requirements
• Highly proficient in web analytics (Advanced knowledge of Google Universal Analytics is a must).
• Familiarity with one of CRO tools like Google Optimize or Convert
• At least one year of experience in a relevant field.
• Bachelor's degree from top universities in a related field (e.g., Marketing, Computer Engineering, Industrial Engineering, etc. or an MBA degree).
• Understand user intent and its pivotal role in the journey to conversion.
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.
مهارتهای مورد نیاز
- CRO
- فروش و بازاریابی
- فروش
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست