استخدام eCRM Marketing Specialist
شرح موقعیت شغلی
The Marketing Automation Specialist is responsible for executing digital marketing campaigns using our marketing automation platform and key integrated technologies. This role requires extensive experience in WebEngage, a leading marketing automation technology.
Marketing Automation Specialist will work directly with Campaign Management and the Digital Marketing team to execute email campaigns, including all required assets within the platform (HTML emails, segments, forms, dynamic content, etc.). Automation Specialists are responsible for building, editing, testing, and deploying marketing automation journeys and email, SMS, Push communications.
Responsibilities:
·Serve as a technical subject matter expert in marketing automation – Identify and implement email and marketing automation best practices to improve customer experience and drive business results. Work with Campaign Management to gather campaign requirements and translate business needs into technical execution for CRM Marketing campaigns.
·Drive the email execution best practices – Build, edit, test, and deploy marketing automation journeys and email communications in Eloqua to acquire new customers and to engage and grow existing customers. Automate repeatable processes in the technology for scalability. Ensure compliance (CAN-SPAM, GDPR, CASL, etc.) while executing email marketing campaigns and collecting data.
·Develop repeatable segmentation processes – Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, firmographic, geographic characteristics, etc.
·Determine marketing automation-related tools and capabilities – Support development and execution of marketing automation roadmap by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness.
Requirements:
· 1+ years’ experience working in Webengage required.
· 2+ years’ marketing experience preferred.
· Strong critical thinking, analytic and problem-solving skills.
· Strong sense of urgency and experience in deadline-driven roles.
· Excellent organizational skills and ability to effectively manage multiple priorities
· Bachelor’s degree. Degree in Business, Marketing, or E-Commerce a plus.
· Strong written and verbal communication skills.
مهارتهای مورد نیاز
- Marketing Plan
- بازاریابی
- Marketing Automation
- Google Analytics
حداقل سابقه کار
- کمتر از سه سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست