آگهی‌های استخدامی

استخدام کارشناس ارشد پرفورمنس مارکتینگ

پرسته | Parasteh
تهران، تهران

شرح موقعیت شغلی

Job Description
About the Role
Parasteh is seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize paid acquisition activities. In this role, you will combine hands-on expertise in Google Ads and local advertising networks (Yektanet, Tapsell, and others) with strong analytical skills, a solid understanding of marketing analytics and tracking, and a strong focus on driving measurable business results.
Key Responsibilities

  • Paid Media Management: Plan, launch, manage, and continuously optimize Google Ads campaigns for Parasteh across relevant campaign types and objectives.
  • Local Advertising Networks: Plan and execute performance campaigns across Iranian advertising platforms such as Yektanet, Tapsell, and other relevant acquisition channels.
  • Performance Optimization: Monitor key performance metrics including CPL, CPA, ROAS, conversion rate, and revenue, and continuously optimize campaigns and budget allocation based on performance.
  • Analytics & Tracking: Manage and optimize marketing tracking using GA4, Google Tag Manager, UTM parameters, and Google Ads conversion tracking to ensure reliable performance measurement.
  • Dashboard & Reporting: Maintain marketing performance dashboards, monitor them regularly, identify performance trends and anomalies, and translate data into actionable insights.
  • Funnel & Conversion Optimization: Analyze the user journey from acquisition to purchase, identify conversion bottlenecks, and collaborate with relevant teams to improve overall funnel performance.
  • Creative Performance: Analyze the performance of advertising creatives and work closely with the marketing and creative teams to develop and test more effective performance-driven assets.
  • Growth & Experimentation: Identify new acquisition opportunities, test new channels, audiences, campaign structures, and strategies, and scale successful initiatives.
Qualifications & Requirements

  • 4+ years of professional experience in Performance Marketing, Digital Marketing, or a related field.
  • Hands-on experience with Google Ads and Iranian advertising networks such as Yektanet and Tapsell.
  • Strong proficiency in GA4, Google Tag Manager, UTM tracking, and conversion tracking.
  • Strong analytical skills and solid understanding of performance marketing metrics including CPL, CPA, CAC, ROAS, CTR, CPC, and Conversion Rate.
  • Experience with Data Studio or similar analytics and dashboarding tools.
  • Strong understanding of digital marketing funnels and e-commerce performance.
  • Ability to manage budgets, identify optimization opportunities, and make data-driven decisions.
  • Strong problem-solving skills, attention to detail, and a results-oriented mindset.
  • Experience working closely with creative, marketing, product, or technical teams is a plus.

مهارت‌های مورد نیاز

  • دیجیتال مارکتینگ
  • Performance Marketing
  • Google Ads

حداقل سابقه کار

  • سه تا شش سال

حقوق

  • حقوق از ۲۶,۰۰۰,۰۰۰ تومان

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

دیجیتال مارکتینگ

تاریخ انتشار آگهی:

۱۴۰۵/۰۷/۰۵

مشاغل مشابه

ارسال رزومه