استخدام ECRM Specialist
شرح موقعیت شغلی
At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Marketing team collaborates to make it happen. We have an exciting opportunity for you to join us as a crucial part of our team as a ECRM Specialist.
Responsibilities
Responsibilities
- Strategy Development: Design and implement comprehensive SMS and Push notification marketing strategies to enhance customer engagement, retention, and loyalty.
- Segmentation: Develop and refine customer segmentation strategies to deliver targeted and personalized campaigns
- Campaign Management: Plan, execute, and optimize campaigns, including promotional messages, lifecycle messages, and transactional messages.
- Performance Analysis: Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI.
- A/B Testing: Continuously test and optimize creatives, subjects, and content to improve performance.
- Collaboration: Work closely with the content, design, and product teams to develop compelling content and visuals.
- Platform Management: Oversee the automation platform, ensuring its optimal performance, and integration with other marketing tech stack components.
- Trend Monitoring: Stay updated with the latest marketing automation best practices, technologies, and trends.
Requirements:
- 2 years of experience in marketing automation or ECRM roles.
- Proficient in marketing automation platforms such as web-engage, customer.io, etc.
- Strong analytical skills with the ability to derive actionable insights from data.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Benefits:
Join our friendly and dynamic team and enjoy a range of perks, such as:
- Weekly social events (Cinema Night and Mafia Night)
- Professional development opportunities
- Free breakfast every day
- Birthday and anniversary gifts and surprises
- Lunch and snack subsidies
- Transportation budget
- On-site medical care
- Comprehensive health insurance
- Parking space
- Seasonal and special charges and discounts from Okala
مهارتهای مورد نیاز
- ECRM
- Marketing
- فروش و بازاریابی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست