استخدام Online Product Marketing Manager
شرح موقعیت شغلی
LegaMart is growing at a fast pace and we are looking for an experienced Product Marketing Manager to join our team.
The Candidate
We are looking for a team builder, innovator and a disruptor for this entirely new role for the company.Your background is in killer brand marketing and in-depth digital marketing within e-Commerce companies similar to Marketplace such as UpCounsel, Avvo, Lexxo and ...
You have experience in fostering a great culture and attracting great talent to a high-performance team.
You have the grit and the patience to move the organization from a group of talented and passionate
beginners to a highly capable and mature organization of effective professionals.
Previous P&L responsibility is a must. You will have exceptional communication skills and ability to manage
different stakeholders. You must have demonstrable experience managing multi-million dollar marketing
campaigns.
As part of the organizational leadership team, you must be able to drive business strategy as well as the
marketing and marketing technology strategies.
The role
The Candidate
We are looking for a team builder, innovator and a disruptor for this entirely new role for the company.Your background is in killer brand marketing and in-depth digital marketing within e-Commerce companies similar to Marketplace such as UpCounsel, Avvo, Lexxo and ...
You have experience in fostering a great culture and attracting great talent to a high-performance team.
You have the grit and the patience to move the organization from a group of talented and passionate
beginners to a highly capable and mature organization of effective professionals.
Previous P&L responsibility is a must. You will have exceptional communication skills and ability to manage
different stakeholders. You must have demonstrable experience managing multi-million dollar marketing
campaigns.
As part of the organizational leadership team, you must be able to drive business strategy as well as the
marketing and marketing technology strategies.
The role
● Report directly to the CEO
● End to end responsibility for Branding & Marketing
● Handling public relations,corporate communications and CSR campaigns
● Establish the company’s brand and marketing visions and lead all aspects of the company’s marketing
development across MENA and EU
● Establishing formal practices of digital marketing including SEO, SEM, CRO, Analytics etc.
● Overseeing market research on Legal Industry and analysis of the competition
● Work with other members of executive leadership team to ensure all plans are properly executed
across departments.
● Utilize understanding of consumer and legal service provider insights and worldwide trends in order to identify key issues and
opportunities for profitable brand growth.
● Identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen,
internal cross-functional reports, consumer research reports, competitive analysis, etc.).
● Create a marketing organization that, on its own, is considered a ‘Best Place To Work’
● Work collaboratively with other executive team members around strategic planning and overall
management of the company.
● Develop and refine team metrics and key performance indicators; plan and achieve quarterly and
annual metrics and goals; report on progress to the executive team, board of directors, and company.
● Full P&L responsibility and ownership of the marketing budget
Performance Marketing
• Plan and execute all performance marketing ads including Paid Search, Facebook Ads, and Display campaigns, etc.
• Collaborate with internal teams in order to achieve business objectives.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan and set up an A-B test to optimize targeting and creatives for better performance.
• Actively monitor market trends and suggest new ideas that have the potential to expand user numbers efficiently.
• Monitor and perform optimization for content and keywords to improve performance for both engagement and conversion rates.
• Measuring marketing effectiveness, attribution, and ROI
• Google Analytics, Mixpanel, Segment and Google Tag Manager
• Creating landing pages (WordPress knowledge would be useful)
Position requirements
● 7+ years in Marketing and Business Development with a name-brand e-Commerce company,
marketplace model a plus
● At least 7 years experience directly managing other leads or managers.
● Must possess a unique blend of brand vision, analytical expertise, excellent writing skills, and the
confidence to lead a highly talented, collaborative team.
● Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and
Product Management to turn data collected during market research into tangible product improvements
● Must have experience leading multi-channel integrated marketing campaigns including online and
traditional campaigns, Public Relations, and Business Development
● Must possess strong and persuasive oral communications skills and be a excellent presenter.
● Experience working with successful organizations in different start-up stages preferred.
● End to end responsibility for Branding & Marketing
● Handling public relations,corporate communications and CSR campaigns
● Establish the company’s brand and marketing visions and lead all aspects of the company’s marketing
development across MENA and EU
● Establishing formal practices of digital marketing including SEO, SEM, CRO, Analytics etc.
● Overseeing market research on Legal Industry and analysis of the competition
● Work with other members of executive leadership team to ensure all plans are properly executed
across departments.
● Utilize understanding of consumer and legal service provider insights and worldwide trends in order to identify key issues and
opportunities for profitable brand growth.
● Identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen,
internal cross-functional reports, consumer research reports, competitive analysis, etc.).
● Create a marketing organization that, on its own, is considered a ‘Best Place To Work’
● Work collaboratively with other executive team members around strategic planning and overall
management of the company.
● Develop and refine team metrics and key performance indicators; plan and achieve quarterly and
annual metrics and goals; report on progress to the executive team, board of directors, and company.
● Full P&L responsibility and ownership of the marketing budget
Performance Marketing
• Plan and execute all performance marketing ads including Paid Search, Facebook Ads, and Display campaigns, etc.
• Collaborate with internal teams in order to achieve business objectives.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan and set up an A-B test to optimize targeting and creatives for better performance.
• Actively monitor market trends and suggest new ideas that have the potential to expand user numbers efficiently.
• Monitor and perform optimization for content and keywords to improve performance for both engagement and conversion rates.
• Measuring marketing effectiveness, attribution, and ROI
• Google Analytics, Mixpanel, Segment and Google Tag Manager
• Creating landing pages (WordPress knowledge would be useful)
Position requirements
● 7+ years in Marketing and Business Development with a name-brand e-Commerce company,
marketplace model a plus
● At least 7 years experience directly managing other leads or managers.
● Must possess a unique blend of brand vision, analytical expertise, excellent writing skills, and the
confidence to lead a highly talented, collaborative team.
● Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and
Product Management to turn data collected during market research into tangible product improvements
● Must have experience leading multi-channel integrated marketing campaigns including online and
traditional campaigns, Public Relations, and Business Development
● Must possess strong and persuasive oral communications skills and be a excellent presenter.
● Experience working with successful organizations in different start-up stages preferred.
مهارتهای مورد نیاز
- مارکتینگ
- فروش و بازاریابی
- SEO
حداقل سابقه کار
- مهم نیست
حقوق
- حقوق از ۱۲,۰۰۰,۰۰۰ تومان
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست