استخدام eCRM specialist
شرح موقعیت شغلی
Responsibilities:
1. Strategy Development:
- Develop and implement comprehensive eCRM strategies to enhance customer engagement and retention.
- Utilize in-depth knowledge of the marketing automation stack, preferably WebEngage, to create targeted campaigns.
2. User Segmentation:
- Implement effective user segmentation strategies based on demographic, behavioral, and transactional data.
- Continuously analyze and refine segmentation methods to optimize targeting precision.
3. Marketing Automation:
- Oversee the setup and management of marketing automation workflows to streamline communication across various customer touchpoints.
- Collaborate with cross-functional teams to integrate marketing automation into broader business processes.
4. Analytical Expertise:
- Utilize analytical tools to measure the performance of eCRM campaigns.
- Extract actionable insights from data analysis to refine strategies and improve overall campaign effectiveness.
5. Personalization:
- Drive personalization efforts by tailoring content and messaging to specific customer segments.
- Implement A/B testing and other optimization techniques to enhance personalization strategies.
6. Technology Management:
- Maintain proficiency in the latest trends and technologies within the marketing automation space.
- Manage and optimize the use of tools such as WebEngage to ensure maximum efficiency.
7. Collaboration:
- Collaborate with cross-functional teams including marketing, sales, and product to align eCRM strategies with broader business goals.
- Work closely with the creative team to ensure visually appealing and impactful communications.
8. Reporting and Documentation:
- Generate regular reports on the performance of eCRM campaigns, providing insights and recommendations for improvement.
- Maintain documentation of processes, workflows, and campaign results.
Qualifications:
- Proven experience in eCRM management with a focus on marketing automation.
- In-depth knowledge of marketing automation tools, preferably WebEngage.
- Strong analytical skills with the ability to derive actionable insights from data.
- Excellent communication and collaboration skills.
- Detail-oriented with a strategic mindset.
مهارتهای مورد نیاز
- Marketing
- ECRM
- فروش و بازاریابی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست