استخدام Conversion Rate Optimisation) CRO Officer)
شرح موقعیت شغلی
Job Description
We are seeking an experienced Conversion Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.
Duties and Responsibilities
- Manage key conversion points in the marketing funnel
- Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
- Optimize our marketing’s conversion paths
- Increase conversion rates and drive marketing-qualified leads for our sales team
- Optimize the lead-to-customer conversion rate
- Increase funnel marketing efficiencies
Requirements
- BA/BS or equivalent working experience
- Past experience with web analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
مهارتهای مورد نیاز
- CRO
- Google Analytics
- Social Media
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- معافیت دائم پایان خدمت