استخدام Senior ECRM Specialist
شرح موقعیت شغلی
We are Dartil! A quick-commerce platform from Golrang Industrial Group, striving to transform the shopping experience for Iranians by delivering orders within an hour. Driven by a growth mindset, Golrang seized the opportunity of e-commerce and embarked on a digital transformation journey. This resulted in the creation of Dartil, a platform specially designed to enable the online sale of goods beyond Golrang's core production and distribution channels.
We are seeking an experienced Senior ECRM Specialist to lead our marketing efforts and drive customer engagement, retention, and loyalty.
The marketing automation specialist is responsible for executing digital marketing campaigns using our marketing automation platform and key integrated technologies. This role requires experience in Web Engage or similar marketing automation tools. The marketing automation specialist will work directly with the Performance marketing team to execute campaigns, including all required assets within the platform (segments, forms, dynamic content, etc.). Automation Specialists are responsible for building, editing, testing, and deploying marketing automation journeys and email, SMS, and push communications.
The ideal candidate will have a deep understanding of marketing strategies, segmentation, personalization, and analytics.
We are seeking an experienced Senior ECRM Specialist to lead our marketing efforts and drive customer engagement, retention, and loyalty.
The marketing automation specialist is responsible for executing digital marketing campaigns using our marketing automation platform and key integrated technologies. This role requires experience in Web Engage or similar marketing automation tools. The marketing automation specialist will work directly with the Performance marketing team to execute campaigns, including all required assets within the platform (segments, forms, dynamic content, etc.). Automation Specialists are responsible for building, editing, testing, and deploying marketing automation journeys and email, SMS, and push communications.
The ideal candidate will have a deep understanding of marketing strategies, segmentation, personalization, and analytics.
Responsibilities:
- Serve as a technical subject matter expert in marketing automation – Identify and implement marketing automation best practices to improve customer experience and drive business results. Work with Campaign Management to gather campaign requirements and translate business needs into technical execution for CRM Marketing campaigns.
- Drive the execution best practices – Build, edit, test, and deploy marketing automation journeys and communications to acquire new customers and to engage and grow existing customers. Automate repeatable processes in the technology for scalability. and collecting data.
- Develop repeatable segmentation processes – Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, geographic characteristics, etc.
- Determine marketing automation-related tools and capabilities – Support development and execution of marketing automation roadmap by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness.
Requirements:
- 3+ years of experience working in Web Engage or similar marketing automation tools; 3+ years of marketing experience.
- Strong analytical Skill & data-driven approach. Proficiency in analytical toolkit (SQL, Python) is a plus
- Strong critical thinking and problem-solving skills.
- Strong sense of urgency and experience in deadline-driven roles.
- Excellent organizational skills and ability to effectively manage multiple priorities.
- Bachelor’s degree in Business, Marketing, or E-Commerce.
- Strong written and verbal communication skills.
مهارتهای مورد نیاز
- CRM
- دیجیتال مارکتینگ
- Google Analytics
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست