استخدام Digital Marketing Manager

شرح موقعیت شغلی

• Devise and execute comprehensive digital marketing strategies aligned with overall business goals
• Develop and implement SEO strategies to improve the platform’s visibility on search engines
• Set measurable and achievable goals for the digital marketing team, ensuring alignment with company targets
• Hire, onboard, lead, and inspire digital marketing employees and build a high-performing team
• Foster a collaborative and innovative team culture that encourages creativity and continuous learning
• Develop and manage the digital marketing budget, allocating resources effectively to achieve optimal ROI
• Manage the process of creating engaging content across various social media platforms to build and maintain a strong online presence
• Conduct regular audits to ensure website content and structure are optimized for search engines
• Oversee the creation and distribution of high-quality, relevant content to attract and retain customers
• Collaborate with internal teams and external partners to develop compelling content
• Plan and execute email marketing campaigns to drive customer retention and engagement
• Analyze campaign performance and implement improvements based on data-driven insights
• Manage online advertising campaigns across various channels (Google Ads, social media, etc.)
• Optimize ad spend to achieve maximum ROI and user acquisition targets
• Utilize analytics tools to track and measure the performance of digital marketing campaigns
• Provide regular reports and insights to key stakeholders, highlighting successes and opportunities for improvement
• Collaborate with restaurant vendors to create joint marketing campaigns and promotions
• Build and maintain strong relationships with key partners to enhance overall brand visibility
• Stay updated on industry trends, emerging technologies, and best practices to continually optimize the digital marketing approach

• Deep knowledge and skill in marketing especially in digital marketing
• Experience in creating and executing digital marketing strategies across various platforms 
• Proficient in using analytics tools (such as Google Analytics, Adobe Analytics) 
• Knowledge of social media analytics tools and ability to track and measure social media performance
• In-depth knowledge of search engine optimization best practices
• Demonstrated ability to optimize ad spend, manage bidding strategies, and achieve cost-effective user acquisition
• Strong understanding of content marketing principles, content management systems (CMS) and content marketing tools
• Proficiency in email marketing tools and platforms and design effective email campaigns, segment audiences, and analyze email marketing metrics
• Knowledge and practical experience in A/B testing methodologies
• Understanding of CRO principles and strategies

مهارت‌های مورد نیاز

• مدیریت دیجیتال مارکتینگ
• Google Analytics
• کمپین‌های تبلیغاتی

حداقل سابقه کار

• سه تا شش سال

جنسیت

• مهم نیست

وضعیت نظام وظیفه

• مهم‌ نیست

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