استخدام Head of Digital Marketing
شرح موقعیت شغلی
Responsibility
- Coordinate with content and media teams to create and execute marketing campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Creating new and creative marketing campaign ideas.
- Propose new and improved ideas on inbound marketing campaigns.
- Planning digital marketing campaigns, including web, SEO/SEM, social media, and display advertising.
- Leading marketing campaigns from the idea stage through to their execution and implementation.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimizes user funnels.
- Measuring and reporting on the performance of all digital marketing campaigns.
Requirements
- BS/MS degree in Marketing/MBA/Industrial engineering or a related field
- Proven working experience in digital marketing
- Coaching and subordinate involvement
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proficient in marketing research and statistical analysis.
- Demonstrable experience leading and managing marketing database, social media and display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Coordinate with content and media teams to create marketing campaign assets.
- Experience in optimizing user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Must be able to juggle multiple projects at the same time
- Good at problem-solving and communication
- Proven analytical skills and data-driven thinking is advantage.
- Familiarity with financial planning and marketing strategy is advantage
Benefits
- Flexible working hours
- Interesting work environment
مهارتهای مورد نیاز
- Digital Marketing
- SEO
- SEM
- Google Analytics
- Google Adwords
- شبکه های اجتماعی
- کمپینهای تبلیغاتی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست