استخدام مدیر مارکتینگ
شرح موقعیت شغلی
At Bugloos , we’re always looking to strengthen the organization by adding the best available people to our staff. We’re seeking a Marketing Manager to lmanaging the promotion and positioning of a brand or the products and services that a company sells.. This role requires excellent interpersonal skills for working closely with others across various departments.
Responsibilities
- Market Analysis: Ability to analyze market trends, customer needs, and competitor activities to identify opportunities and threats.
- Brand Positioning: Skill in defining and communicating the unique value proposition of our company's offerings.
- Campaign Planning: Experience in developing and executing integrated marketing campaigns that align with business objectives.
- Data Analysis: Strong analytical skills to interpret marketing metrics, customer behavior, and ROI of campaigns.
- A/B Testing: Ability to run experiments and A/B tests to optimize marketing messages, landing pages, and strategies.
- Budget Management: Experience managing marketing budgets effectively, ensuring the best ROI for spend across different channels.
- Multitasking & Prioritization: Capacity to manage multiple campaigns, timelines, and employees simultaneously.
- Collaboration: Work closely with product, sales, and development teams to ensure marketing efforts align with overall business goals.
- Technical and Non-Technical Communication: Ability to translate technical product features into customer-friendly language and engage with both technical and non-technical stakeholders.
- Innovative Campaigns: Creativity in developing new ways to reach and engage the target audience, using a mix of traditional and innovative marketing techniques.
- Design Thinking: Understanding how to create user-centric marketing campaigns, emphasizing customer needs, preferences, and experiences.
- Customer Journey Mapping: Ability to understand and map the entire customer journey, from awareness to loyalty, and identify key touchpoints for engagement.
- Persona Development: Developing detailed customer personas that reflect the pain points, needs, and behaviors of different buyer segments.
- CRM Systems: Experience with customer relationship management (CRM) platforms like Salesforce, HubSpot, or Zoho.
- Marketing Automation Tools: Proficiency in using tools like Marketo, MailChimp, or Pardot to automate and scale marketing campaigns
- search Engine Optimalization (SEO) and Search Engine Marketing (SEM)
- defining English Social Media Strategies (LinkedIn, X (Twitter), and Instagram)
- English Content Marketing (blogs, white papers, case studies)
- web analytics, defining tags, tracking website visitors flow in Google Analytics
Requirements and skills
- Graphic Design & Video Tools: Basic understanding of design tools (e.g., Adobe Creative Suite) and video production tools for creating marketing collateral.
- Agility: Ability to quickly adapt marketing strategies to respond to market changes, new technologies, and evolving customer needs.
- Lifelong Learning: A commitment to staying updated with new marketing techniques, tools, and tech industry developments.
- Persuasion & Negotiation: Skills to influence decision-making processes within the company and negotiate with external vendors or partners.
- Employer Branding
- English level is at least competent in reading and writing. Preferably fluent in English
- Preferably has experience in working with IT companies
مهارتهای مورد نیاز
- مدیریت مارکتینگ
- مارکتینگ
- کمپینهای تبلیغاتی
- SEO
حداقل سابقه کار
- بیش از شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست