استخدام کارشناس سئو (قم)
شرح موقعیت شغلی
Job Purpose:
You'll perform tactical SEO projects like rich snippet optimizations, striking distance audits, crawl efficiency improvements, competitive analysis, technical audits, and back link analysis to support our effort to grow the SEO channel for the business.
You'll work closely with our Outreach, Editorial, Product, Business Development, and Engineering teams to conceptualize, design, and implement new pages, products, and link building playbooks.
If you want to do cutting edge work in SEO, sit on a team that gets it, and make a size-able impact on a fast growing company -- you should work here.
Responsibilities:
- In-depth keyword research.
- Creates effective ranking strategies.
- Studies Traffic and analytics.
- Designs SEO experiment frameworks and leads A/B tests in that order.
- Manages ongoing communications and workflows with product vendors to help resolve issues, document challenges.
- Facilitates collaborative product road-map, brainstorming sessions, etc.
- Maximizes local search exposure.
- Identifying and optimizing strategic growth levers across Google and other major search engines.
- Develops a long-term SEO strategy and roadmap that meets aggressive business goals.
- Determines content topics and provides ongoing support and training to editors to create SEO-focused production workflows.
- Provides On-Page Optimization recommendations for META data, headings, internal links and URLs.
- Monitors, evaluates, and reports on metrics across our properties, optimizes and adjusts types of content in response to data.
- Communicates tactical and strategic recommendations to non-technical/non-analytical audiences.
- Adds projects supporting the growth and expansion of our company, including sales-based campaign efforts.
- Own, Track, Report and analyze the performance metrics.
Qualifications:
- 3+ years of experience on running SEO on an in-house marketing team or building and executing SEO strategies for marketplace platforms.
- A keen understanding of search intent and consumer search behavior.
- Comprehensive knowledge of on-page optimization, HTML, JavaScript, schema markup, and the levers for improving page speed.
- Proven ability to craft winning keyword strategies, content calendars, product specs, wireframes, taxonomies, and information architecture.
- Demonstrated ability to grow revenue significantly year over year in organic search.
- Power user level experience with Alexa, Google Search Console, Moz, Screaming Frog, AHREFs, Google Analytics, SQL skills a plus.
- Familiar with Google Adwords, semRUSH and other SEO tools.
- Deep industry knowledge about everything from SERP features to Algorithm Updates.
- Expertise with WordPress.
- Analytical, intellectually curious, a great communicator and a team player.
Job specific measure of success:
Web Page and key words Rankings.
Organic Clickthrough Rate (CTR)
Traffic volume and qualities.
Bounce Rate.
Pages Per Session.
In General success in this role means being at the intersection of marketing and innovation and bench marking to live up to Airbnb’s Marketing team as a role model to become closer to being the most sophisticated marketing team in the world.
Direct Reports:
You'll report directly to the Head of Marketing.
Benefits:
- Adequate salary.
- Health insurance.
- Two paid off days a month.
- Food program including Including free breakfast, lunch and snacks.
- Self development opportunities.
- Friendly environment.
مهارتهای مورد نیاز
- SEO
- Google Analytics
- تولید محتوا
- SEO On Page
- SEO Off Page
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست