استخدام متخصص تولید محتوا (تبریز)
شرح موقعیت شغلی
Content Creator and Strategist: Duties and Collaboration Guidelines
I. Introduction:
Welcome to our dynamic team! As a Content Creator and Strategist, you play a pivotal role in shaping our online presence, enhancing brand visibility, and driving business growth. This document outlines your key duties, our expectations, and the collaborative approach we aim to establish for mutual success.
II. Duties and Responsibilities:
1. Content Strategy Development:
- Collaborative Planning:
- Work closely with sales, logistics, and other departments to understand business goals.
- Contribute to the creation of an overarching content strategy aligned with company objectives.
- Audience Analysis:
- Identify and understand target audiences for each service, tailoring content accordingly.
- Competitor Research:
- Stay informed about industry trends and competitor content strategies.
2. Content Creation:
- Written Content:
- Develop engaging blog posts, articles, and website content to establish industry expertise.
- Visual Content:
- Collaborate with the graphic designer for visually appealing videos, images, and infographics.
- Social Media Content:
- Create content for various platforms to increase brand visibility and engagement.
3. Editorial Calendar Management:
- Planning:
- Create and maintain a content calendar outlining topics, formats, and publishing schedules.
- Consistency:
- Ensure a consistent brand voice and messaging across all channels.
4. SEO Optimization:
- Keyword Research:
- Conduct keyword research to optimize content for search engines.
- Metadata Optimization:
- Create SEO-friendly titles, meta descriptions, and tags for all content.
5. Collaboration with Sales and Operations Teams:
- Regular Meetings:
- Schedule regular meetings to stay updated on new products, services, and customer feedback.
- Feedback Loop:
- Establish a feedback loop for content improvement based on sales team insights and customer interactions.
6. Performance Analysis:
- Analytics Monitoring:
- Utilize analytics tools to track content performance and adjust strategies accordingly.
- KPIs:
- Define key performance indicators (KPIs) such as engagement, conversion rates, and lead generation.
7. Brand Consistency:
- Style Guide:
- Develop and maintain a style guide to ensure consistent branding across all content.
- Message Alignment:
- Ensure that content aligns with the brand's mission, vision, and values.
III. Collaboration Approach:
- Regular Meetings:
- Schedule regular meetings to discuss upcoming campaigns, gather insights, and align strategies.
- Cross-Departmental Collaboration:
- Foster collaboration between the content creator and other departments to gather valuable insights and ensure content relevance.
- Feedback Channels:
- Establish clear channels for feedback from sales teams and other departments. Regularly incorporate feedback for continuous improvement.
- Data-Driven Decisions:
- Utilize analytics and data to make informed decisions about content strategies and optimizations.
- Training and Knowledge Sharing:
- Conduct training sessions to keep the sales team informed about new content and provide them with the tools to leverage content in their interactions.
IV. Obligations and Expectations:
- Timeliness:
- Ensure timely delivery of content as per the editorial calendar.
- Quality:
- Maintain a high standard of quality in all content produced.
- Adaptability:
- Stay adaptable to changing business needs and adjust content strategies accordingly.
V. Aims:
- Brand Growth:
- Contribute to the growth of our brand through strategic content creation.
- Engagement:
- Increase customer engagement and interaction with our services.
- Lead Generation:
- Drive lead generation through compelling and informative content.
VI. Conclusion:
Thank you for joining our team! We look forward to a collaborative and successful partnership. Your role as a Content Creator and Strategist is crucial to our business's success, and we are excited to achieve great results together.
مهارتهای مورد نیاز
- SEO
- تولید محتوا
- اصول نگارشی
- شبکه های اجتماعی
حداقل سابقه کار
- کمتر از سه سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست