About the Role: We are looking for a data-driven and strategic Digital Marketing Lead to own and scale our digital growth engine. In this role, you will be responsible for driving customer acquisition, optimizing marketing performance, and leading digital channels to achieve ambitious growth targets.
Responsibilities:
Own digital marketing strategy across performance channels (paid media, SEO, ecrm, etc.)
Drive customer acquisition, activation, and retention through data-driven initiatives
Manage and optimize budgets to maximize ROI and growth
Lead performance marketing campaigns across multiple platforms
Analyze funnel performance and identify opportunities to improve conversion
Collaborate with product teams to improve user journeys and growth loops
Build and manage experimentation roadmap (A/B testing, CRO initiatives)
Monitor KPIs such as CAC, LTV, conversion rates, and channel performance
Lead and mentor digital marketing team members and agencies
Ensure strong alignment with brand and commercial objectives
Continuously explore new channels, tools, and growth opportunities
Requirements:
6+ years of experience in digital marketing or growth roles
Strong background in performance marketing and analytics
Proven track record of scaling acquisition channels
Deep understanding of marketing funnels and customer lifecycle
Experience managing significant marketing budgets
Strong analytical skills and data-driven decision-making mindset
Experience with marketing tools and platforms (Google Ads, Meta, analytics tools, CRM systems)
Leadership experience managing teams or cross-functional projects
Excellent communication and stakeholder management skills
مجموعه یارا تجارت الکترونیک بنیان (ملی گلد)، که بهطور تخصصی در زمینه فناوریهای نوین مالی فعالیت میکند. عمده فعالیت این شرکت در حوزه اقتصاد دیجیتال، بلاکچین، فناوری اطلاعات، فناوریهای پرداخت الکترونیک و همچنین صنعت طلا و جواهر میباشد.