ملی‌گلد | Melligold

مالی و اعتباری ۵۱ تا ۲۰۰ نفر melligold.com/

فرصت‌های شغلی ۱۶

استخدام Digital Marketing Manager

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دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

Role Overview

We are looking for a results-driven Digital Marketing Manager to own and drive our digital growth across SEO, Content, Acquisition, and Retention.

This role sits at the intersection of strategy, execution, and performance analysis, and is responsible for turning business objectives into scalable, measurable marketing impact.

You will lead planning, prioritization, and optimization across channels while working hands-on with specialists, agencies, and cross-functional teams (Campaign, Brand, Product, Tech).

Key Responsibilities

Strategy & Leadership

Own the end-to-end digital marketing strategy across SEO, Content, Paid Acquisition, and eCRM.
Translate business goals into clear channel strategies, OKRs, and KPIs (CAC, ROAS, LTV, Retention, Organic Growth).
Prioritize initiatives across acquisition and retention for maximum business impact.
Partner closely with Campaign, Product, Growth, Brand, and Tech teams to deliver integrated campaigns and experiences.

Acquisition & Growth

Plan, manage, and optimize paid acquisition campaigns across Paid Media.
Continuously improve CPA, CPI, ROAS, and conversion rates through testing and optimization.
Explore new growth opportunities, channels, partnerships, and experiments.

SEO & Content

Define SEO strategy (technical, on-page, content-driven growth).
Work with content, SEO, and creative teams to drive qualified organic traffic and demand.
Ensure content aligns with the full funnel: awareness, acquisition, and retention.

eCRM & Retention

Own eCRM and lifecycle marketing strategy.
Design and optimize customer journeys to improve activation, engagement, and retention.
Leverage segmentation, personalization, and experimentation to increase LTV.

Analytics & Optimization

Track, analyze, and report performance across all digital channels.
Turn data into actionable insights and recommendations.
Own dashboards, measurement frameworks, and experimentation culture (A/B tests, funnel optimization).

Requirements

5+ years of experience in digital marketing or growth roles.
Strong, hands-on expertise in:
- SEO
- Paid Acquisition (Web & App)
- Content-driven growth
- eCRM
Proven experience improving ROI, CAC, CPI, LTV, retention, and conversion rates.
Strong analytical mindset; confident working with GA4, Search Console, dashboards, and performance reports.
Experience running experiments (A/B testing, CRO, funnel optimization).
Excellent cross-functional communication and project management skills.
Comfortable operating in fast-paced, growth-oriented environments.

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معرفی شرکت

مجموعه یارا تجارت الکترونیک بنیان (ملی گلد)، که به‌طور تخصصی در زمینه فناوری‌های نوین مالی فعالیت می‌کند. عمده فعالیت این شرکت در حوزه اقتصاد دیجیتال، بلاکچین، فناوری اطلاعات، فناوری‌های پرداخت الکترونیک و همچنین صنعت طلا و جواهر می‌باشد.