ملی‌گلد | Melligold

مالی و اعتباری ۵۱ تا ۲۰۰ نفر melligold.com/

فرصت‌های شغلی ۲۶

استخدام Marketing Communications Manager (MarCom)

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

بیش از شش سال
حقوق

توافقی

شرح موقعیت شغلی

About Melli Gold:
Melli Gold is a fintech startup operating at the intersection of the gold market and financial technology. We design and develop an intelligent and secure infrastructure for sourcing, trading, and managing gold flows in Iran.

Role Overview:
This role is responsible for developing and executing communication strategies, leading brand campaigns, and ensuring consistency across all customer-facing channels. The MarCom Manager will oversee the Campaigns, Social Media, Design, and Copywriting teams and play a key role in shaping how the brand is perceived by customers and the market.

Marketing Communications Strategy:

Develop and execute the annual marketing communications strategy aligned with business objectives
Ensure consistency of brand messaging across all communication channels
Strengthen brand positioning and increase brand awareness through integrated communication initiatives
Collaborate with senior leadership to define communication priorities and campaign objectives

Campaign Management:

Lead the planning and execution of integrated marketing campaigns across social, partnerships, and offline channels
Develop campaign concepts, messaging frameworks, and communication plans
Manage campaign calendars and ensure timely delivery of all marketing activities
Measure campaign effectiveness and identify opportunities for continuous improvement

Content & Social Media Leadership:

Oversee content strategy across all owned and earned media channels
Lead the Social Media team in developing engaging and brand-aligned content
Ensure all content reflects the brand voice, positioning, and communication objectives
Monitor audience engagement and community sentiment to optimize communication efforts

Creative & Brand Management:

Lead the Design and Copywriting teams to deliver high-quality creative assets and communication materials
Maintain and evolve brand guidelines and visual identity standards
Ensure creative consistency across campaigns, content, digital platforms, and customer touchpoints
Provide creative direction and feedback to internal teams and external partners

Team Leadership & Cross-Functional Collaboration:

Manage and develop the Campaigns, Social Media, Design, and Copywriting teams
Foster a high-performance, collaborative, and creative culture
Work closely with Product, Growth, CRM, Sales, and Business teams to align communication initiatives with company goals
Manage relationships with external agencies, production houses, and creative partners

Performance Analysis & Reporting:

Define and monitor communication and brand performance metrics
Track campaign performance, audience engagement, brand awareness, and content effectiveness
Deliver regular reports and actionable insights to leadership

Qualifications & Requirements:

Minimum 6 years of experience in Marketing Communications, Brand Management, or Integrated Marketing
Proven experience leading brand campaigns and communication initiatives
Strong understanding of content marketing, social media, storytelling, and brand strategy
Experience managing creative teams, including design, content, and social media functions
Excellent project management and stakeholder management skills
Strong leadership, communication, and presentation abilities
Analytical mindset with the ability to translate insights into actionable recommendations

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معرفی شرکت

مجموعه یارا تجارت الکترونیک بنیان (ملی گلد)، که به‌طور تخصصی در زمینه فناوری‌های نوین مالی فعالیت می‌کند. عمده فعالیت این شرکت در حوزه اقتصاد دیجیتال، بلاکچین، فناوری اطلاعات، فناوری‌های پرداخت الکترونیک و همچنین صنعت طلا و جواهر می‌باشد.