SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranian by providing them with better, smarter and more efficient solutions for payment and shopping.
To develop the Commercial team of SnappPay, we are looking for a campaign specialist who can help the Merchant Marketing team with the following responsibilities
Responsibilities:
Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results
Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Document processes in handbook for transparency
Requirements:
3-4+ years of experience and proven track record in developing multi-channel roadmaps
Experience working in a metrics driven culture to measure tactic and channel impacts
Experience with marketing automation software (Marketo preferred)
Experience with CRM software
Experience with A/B testing, experiment design, campaign analysis
Proficiency in MS Excel or Google Sheets
Strong project management, organizational, and communication skills
Impeccable eye for detail
Exhibit willingness and flexibility to work both independently as well as part of a team
معرفی شرکت
اسنپپی، اولین ارائه دهنده BNPL (الان بخر، بعدا پرداخت کن) در ایران با نام سرویس اعتباری است که ارائه این سرویس را با هدف ایجاد فراگیری مالی از سال ۹۹ آغاز کرد. این مدل یکی از جدیدترین شیوههای پرداخت در دنیاست که محبوبیت زیادی به خصوص بین نسل جوان دارد. ارائه این خدمت توسط اسنپپی، نقطه عطفی در صنعت پرداخت و ارائه اعتبار خرد در ایران بود که با استقبال گسترده کاربران مواجه شد.