استخدام Performance Marketing Specialist
شرح موقعیت شغلی
We're looking for a Performance Marketing Specialist at Touric's Marketing department.
Responsibilities :
- the management of marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.
- Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, ad copies optimization)
- Maintain and test audience lists, target groups, and other targeting data in an account-based environment.
- Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.
- Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.
- Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.
- Contribute to the development and maintenance of PPC marketing frameworks and strategies.
Requirements
- Minimum of 3-5 years of experience of managing large advertising campaigns in E-commerce.
- Excellent knowledge and strong interest in search advertising, pay-per-click, and overall advertising technology landscape.
- Good understanding of attribution in a B2B / Account-based context is advantage.
- Exceptional attention to detail and willing to excel in analytics. Organizational and time management capabilities.
- Proficiency in English is mandatory.
Tools:
- Google Tag Manager
- Google Analytics 4
- Google Search Console
- Google Ads
- Looker Studio (data studio)
- Excel
- Hotjar
- Marketing Automation Tools
- Email Marketing Tools
- SMS platforms
- Iranian AdNetwork
مهارتهای مورد نیاز
- طراحی و اجرای کمپین تبلیغاتی
- google tag manager
- Google Analytics
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست