As a Marketing Automation Specialist, she/he will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, marketers and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Responsibility:
Responsible for email and SMS marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Understand and evaluate campaign and flows metrics and distribute campaign/flow performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign and work flow performance.
Create recommendations to improve campaigns and work flow continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Create/modify targets, goals
Keep and eye on databases, some knowledge of database is essential
Mapping out plan with the help of flowcharts
Requirements:
Analytical
Communication Skills
Multitasker
Good at Documentation
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent judgment and discretion.
Excellent attention to detail.
Experience with digital marketing and marketing automations tool and flows
معرفی شرکت
پادرو پلتفرمی هوشمند در زمینه تسهیل فرآیند فروش و ارسال محصولات در شبکههای اجتماعی، فروشگاههای آنلاین و سازمانهای بزرگ است.
فروشندگان میتوانند با اتصال فروشگاههای خود به پادرو، محصولاتشان را از طریق لینک پرداخت اینترنتی بفروشند و بدون مراجعه به شرکتهای پستی، سرویس پستی موردنظرشان را برای ارسال سفارش انتخاب کنند.
همچنین سفارشهای مشتریان توسط مامورین پادرو جمعآوری و تحویل شرکتهای پستی میشود.
پادرو با سرمایهگذاری هولدینگ فناپ تاسیس شده است و یکی از موفقترین استارتاپها در حوزه خدمات شبکههای اجتماعی و لجستیک است.