We are seeking a highly motivated and experienced Campaign Manager to lead and execute marketing campaigns for our online grocery ordering app. The ideal candidate will be responsible for developing and implementing marketing strategies, testing marketing channels, managing project timelines, aligning with stakeholders, working with external agencies, making partnership deals, working with designers and copywriters, communicating brand values with users, and driving business growth through effective campaigns.
Responsibilities:
Develop and execute marketing campaigns to drive user acquisition, engagement, and retention
Create integrated marketing campaigns based on market segments to attract new customers and build repeat business.
Test marketing channels and tactics to identify the most effective and scalable strategies
Project management of campaigns from ideation to execution
Collaborate with internal and external stakeholders to align campaigns with business goals and brand values
Identify and develop partnership opportunities with other businesses and organizations
Work with designers and copywriters to develop creative assets for campaigns
Daily Monitoring and Analyzing campaign performance and marketing KPIs (Order, New user, CPO, CAC, etc)
Developing appropriate communication strategies to support integrated campaign objectives and communicate brand values to users through various channels
Continuously monitor industry trends and competitor activities to stay ahead of the curve
Requirements:
Bachelor's degree in marketing, business administration, or a related field
3+ years of experience in marketing, preferably in the tech or e-commerce industry
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
Experience working with external agencies and vendors
Strong analytical skills with the ability to analyze and interpret data to drive business decisions
Proven track record of developing and executing successful marketing campaigns
Knowledge of marketing channels and tactics, including email marketing, social media, SEO, PPC, and content marketing
Passion for the grocery industry and a desire to make a positive impact on people's lives
Nice-to-have:
Experience working with user acquisition and retention metrics, such as CAC, LTV, churn rate, and cohort analysis
Experience with A/B testing and conversion rate optimization
Familiarity with marketing automation tools and CRM systems
If you think you have the qualifications and passion for this role, please apply with your resume and cover letter. We look forward to hearing from you!
معرفی شرکت
اکالا به عنوان یکی از بزرگترین شرکتهای فروش آنلاین کالاهای تند مصرف در کشور، از ۱۳۹۶ فعالیتش را شروع کرد. از همان ابتدا هدف اکالا تسریع و تسهیل فروش آنلاین برای قشرهای مختلف هموطنان بوده و امروز موفق شدهایم نه تنها حیطه فعالیت ما در تمام سطح کل کشور گسترده کنیم بلکه با ارائه قیمتهای مناسب و رقابتی، حجم بزرگی از کاربران را جذب نماییم.