اکالا(توسعه تجارت الکترونیک کوروش) | Okala

کامپیوتر، فناوری اطلاعات و اینترنت ۲۰۱ تا ۵۰۰ نفر okala.com

فرصت‌های شغلی ۲۶

استخدام Senior Brand Analyst

این آگهی منقضی شده است

دسته‌بندی شغلی

فروش و بازاریابی
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

We are seeking a dynamic and experienced Brand Manager to lead the development and implementation of brand strategies for our online grocery ordering app. The ideal candidate will be responsible for creating and managing the brand identity, improving brand image, executing rebranding projects, conducting market research including brand awareness, user demographics, user personas, and other branding research, collaborating with external agencies, and developing brand strategies that align with our business goals.

Responsibilities:

Develop and implement brand strategies that align with business goals
Create and manage brand identity, including visual and messaging guidelines
Manage brand image, and execute rebranding projects when necessary
Conduct market research to understand user demographics, user personas, brand awareness, and other branding research
Work with external agencies to execute branding initiatives, including advertising, PR, and events
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
Develop and manage budgets for brand initiatives
Monitor and report on brand performance metrics, and adjust brand strategies accordingly
Develop and execute brand activation plans that engage customers and drive brand loyalty
Stay current on industry trends and identify opportunities for brand differentiation

Requirements:

Bachelor's degree in marketing, business administration, or a related field
5+ years of experience in brand management, preferably in the tech or e-commerce industry
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
Experience working with external agencies and vendors
Strong analytical skills with the ability to analyze and interpret data to drive business decisions
Proven track record of developing and executing successful brand strategies
Knowledge of market research methodologies and techniques
Passion for building and growing brands

Nice-to-have:

Experience with customer segmentation and targeting
Familiarity with digital marketing channels, including email marketing, social media, and PPC
Understanding of design principles and branding guidelines
Familiarity with UX and UI design principles

If you believe you have the qualifications and passion for this role, please apply with your resume and cover letter. We look forward to hearing from you

معرفی شرکت

اکالا به عنوان یکی از بزرگترین شرکت‌های فروش آنلاین کالاهای تند مصرف در کشور، از ۱۳۹۶ فعالیتش را شروع کرد. از همان ابتدا هدف اکالا تسریع و تسهیل فروش آنلاین برای قشرهای مختلف هموطنان بوده و امروز موفق شده‌ایم نه تنها حیطه فعالیت ما در تمام سطح کل کشور گسترده کنیم بلکه با ارائه قیمت‌های مناسب و رقابتی، حجم بزرگی از کاربران را جذب نماییم.