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مدرن کلینیک | MDC

خدمات درمانی، پزشکی و سلامت ۵۱ تا ۲۰۰ نفر clinicmodern.com/

فرصت‌های شغلی ۱۹

استخدام Senior SEO Expert

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

Senior SEO & Organic Growth Specialist

SEO + AEO + GEO + AI Search + AI Agents

We are looking for a Senior SEO & Organic Growth Specialist — not someone who simply finds a few keywords, commissions articles, runs a technical audit, and delivers a monthly report on impressions and rankings.

The objective of this role is clear:

Turn Search and AI Search into real customer acquisition and revenue channels for the business.

The person joining our team should be able to approach SEO, AEO, and GEO as an integrated system and develop actionable strategies to strengthen the brand's presence across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, and other AI-powered search and answer engines.

Who Are We Looking For?

When you take ownership of a project, we do not want your only question to be:

“What should we optimize?”

Instead, we expect you to ask:

What is the user searching for? Where are they in the buying journey? How can we maximize visibility and trust? And ultimately, how can we turn that visibility into leads, customers, and revenue?

This role is for someone who sees SEO as part of Growth and Revenue, not as a collection of activities disconnected from the business.

Key Responsibilities

SEO & Organic Growth Strategy

Design and execute SEO strategies based on Search Demand, Search Intent, Business Value, and Conversion Potential.

Identify high-value Keyword Clusters, Entities, Topics, and commercial landing pages and prioritize them based on their potential impact on business growth.

Build and manage Keyword/Topic Mapping while preventing Cannibalization, purposeless pages, and content production without a clear strategy.

Continuously analyze competitors, SERPs, Content Gaps, Backlink Gaps, and emerging market opportunities.

Develop strategies to capture a larger share of Transactional, Commercial, and Local queries.

Technical SEO

Perform deep technical audits and identify issues that materially affect Crawling, Indexing, and Ranking.

Strong understanding of areas such as:

● Crawlability and Indexability

● Robots.txt and Meta Robots

● Canonicalization

● XML Sitemaps

● Redirects and HTTP Status Codes

● Internal Linking

● Orphan Pages

● Duplicate Content

● JavaScript SEO

● Rendering

● Core Web Vitals

● Page Speed

● Structured Data

● Site Architecture

● Pagination and Faceted Navigation

● Log Analysis when necessary

Translate Technical SEO Audits into impact-based prioritized action plans and work with the technical team until the issues are implemented, validated, and resolved.

Content SEO

Develop Content Strategies based on Topic Authority and Search Journeys rather than keyword volume alone.

Create professional Content Briefs covering Intent, Entities, Subtopics, Competitive Gaps, Internal Links, Source Requirements, Conversion Paths, and page structure.

Understand when the right decision is to:

● Create new content

● Update existing content

● Merge multiple pages

● Remove or redirect a page

● Build a dedicated Landing Page

● Change the site's structure or information architecture

Evaluate the quality of both human- and AI-generated content and prevent Generic, repetitive, or low-value content from being published.

AEO & AI Search

We do not expect you to be familiar only with traditional SEO.

You should actively follow changes in user behavior across Search and Answer Engines and be able to optimize the company's content for direct answers and visibility within AI Search environments.

This includes areas such as:

● Answer Engine Optimization

● Query Fan-out and Search Journeys

● Direct Answer Optimization

● Entity Optimization

● Information Gain

● Content Chunking and extractable content structures

● Citation-worthiness

● Source Quality

● Evidence and Fact Support

● Brand Mentions and Entity Associations

● Structured Content

● Multimedia Search

● Local Search

● Conversational Queries

GEO — Generative Engine Optimization

Design and test strategies aimed at increasing the likelihood that the brand's content is retrieved, referenced, mentioned, or cited in answers generated by Generative AI systems.

Monitor brand and competitor visibility across platforms such as:

● Google AI Overviews

● Google AI Mode

● ChatGPT

● Gemini

● Microsoft Copilot

● Other AI Search Engines

Analyze which sources, entities, and web pages AI Engines use for important queries and turn those insights into actionable strategies.

Our objective is not simply to increase mentions. We want to understand how that visibility can translate into Brand Demand, Qualified Traffic, Leads, and Revenue.

Local SEO

For queries with Local Intent, you should be able to design and execute an effective Local SEO strategy.

This includes:

● Local Landing Pages

● Review Strategy

● NAP Consistency

● Local Entity Signals

● Local Citations

● Maps Visibility

● Local Content

● Reputation Signals

Conversion & Business Impact

This is one of the most important parts of the role.

Your job does not end when a page ranks.

We expect you to follow the funnel through to Conversion and determine:

● Which queries generate customers?

● Which pages generate qualified leads?

● Which pages receive traffic but fail to convert?

● Which search intents deserve greater investment?

● Which Landing Pages require CRO?

● Which types of content generate the highest Assisted Conversions?

Metrics such as Traffic and Impressions matter to us, but they do not represent success on their own.

Qualified Leads, Conversions, Revenue Impact, and Organic Search's contribution to business growth are key KPIs for this role.

Working with AI & AI Agents

We are looking for someone who uses AI for much more than simply “writing articles.”

We expect you to use modern AI models and AI Agents to significantly increase your execution capacity.

For example:

● Keyword Research

● SERP Analysis

● Competitor Research

● Content Audits

● Content Brief Generation

● Internal Linking Analysis

● Technical Audits

● Data Analysis

● Content QA

● Schema Generation

● Monitoring

● Reporting

● Automation

● Browser-based Research

● Large-scale Page Review

Hands-on experience with tools and models such as ChatGPT, Claude, Gemini, or similar Agentic systems is a significant advantage.

Extra credit goes to candidates who can design workflows where multiple Agents handle research, execution, quality control, and monitoring while the specialist operates as the Strategist / Operator / Reviewer.

Our goal in using AI is not to reduce quality or mass-produce low-value content.

The goal is to increase the speed, analytical depth, and execution capacity of a highly capable SEO professional.

Tools & Platforms

You do not need to be limited to a specific technology stack, but you should have significant hands-on experience with a substantial number of the following:

● Google Search Console

● Google Analytics 4

● Google Trends

● Google Business Profile

● Screaming Frog

● Ahrefs / Semrush / Moz or similar tools

● Looker Studio

● PageSpeed Insights / Lighthouse

● Google Sheets / Excel

● Rank Tracking tools

● Crawl and Index Monitoring tools

● AI and LLM tools

● Automation or Agentic Workflow tools

Experience with APIs, Regex, SQL, Python, JavaScript, or Automation Tools is considered an advantage but is not a strict requirement for this role.

What Makes You a Strong Candidate?

You are data-driven and analytical.

You understand the difference between Correlation and Causation.

You can build hypotheses and test them.

Before starting an initiative, you ask:

“Which KPI is this action actually supposed to improve?”

You actively follow changes in Search instead of relying solely on SEO knowledge acquired from outdated courses and practices.

You stay current with Google algorithms, AI Search, and changes in user search behavior.

You know how to prioritize and can identify the five issues with the greatest potential impact among a list of one hundred problems.

You can collaborate effectively with content teams, developers, designers, and management.

You take Ownership and can manage a project from analysis through execution, QA, Measurement, and Iteration.

This Role Is Probably Not for You If

If you measure SEO success primarily by the number of articles published, backlinks acquired, keywords tracked, or impressions generated, this role is probably not for you.

If you apply the same SEO Checklist to every project without first understanding the Business, we are unlikely to work well together.

If you use AI mainly to produce content faster and have not kept up with the shift toward AI-powered Search, this position is probably not a good fit.

If you consider your responsibility finished once recommendations have been delivered and do not take ownership of implementation, Measurement, and outcomes, this role is not for you.

KPIs for This Role

KPIs will vary depending on the stage of the project, but may include:

● Qualified Organic Traffic Growth

● Non-brand Traffic Growth

● Increased Visibility for Commercial Queries

● Growth in high-value Keywords ranking in the Top 3 and Top 10

● Qualified Lead Growth

● Organic Conversion Rate Growth

● Increased Revenue / Lead Contribution from Organic

● Local Search Visibility Growth

● Brand Demand Growth

● Improved Crawl and Index Health

● Increased Visibility and Citations across AI Search

● Increased Share of Voice across strategic Topics

What We Expect When You Apply

Please do not send only a résumé.

Along with your application, include at least one real Case Study from a project you have worked on and explain:

What was the initial situation?

What problem did you identify?

What actions did you take?

Why did you choose those actions?

What was the measurable outcome?

Whenever possible, provide numbers related to:

Traffic Growth, Ranking Growth, Lead Growth, Conversion Growth, or Revenue Impact.

Why This Role Is Different

You will not be joining an organization that simply expects a few articles, several backlinks, and an SEO report every month.

We are building a serious Organic Growth Engine and are ready to actively use SEO, AEO, GEO, Automation, and AI Agents to achieve that.

If you want to work at the forefront of the changing Search landscape, experiment with emerging tools, and see the direct impact of your work on the growth of a real business, this role will likely be a strong fit for you.

Compensation: Negotiable, based on expertise and experience

Performance Bonus: Opportunity for performance-based bonuses tied to measurable growth and business KPIs

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معرفی شرکت

کلینیک دندانپزشکی مدرن از ۱۷ مرداد ۱۳۹۴ با هدف ایجاد تحولی جدی در حوزه سلامت دهان و دندان فعالیت خود را آغاز کرد. رویکرد این مجموعه تنها ارائه درمان‌های معمول نیست؛ بلکه با تمرکز بر پیشگیری، آموزش و ارتقای آگاهی عمومی تلاش می‌کند خدمات دندانپزشکی را با استانداردهای روز دنیا ارائه دهد. در کلینیک مدرن باور داریم که کیفیت درمان حاصل ترکیب دانش تخصصی، تجهیزات پیشرفته، متریال اورجینال، نظم سازمانی و همکاری یک تیم حرفه‌ای است.

لوکیشن کلینیک مدرن واقع در تهران، نارمک و پایین‌تر از میدان هفت‌حوض واقع شده و در ساختمانی اختصاصی با چهار طبقه، ۸ یونیت دندانپزشکی و یک لابراتوار دیجیتال تخصصی فعالیت می‌کند. خدمات مجموعه شامل ایمپلنت دیجیتال، درمان‌های زیبایی، لمینیت، کامپوزیت، ترمیم‌های دیجیتال، اینلی و آنلی، عصب‌کشی، جرم‌گیری، کشیدن دندان و سایر خدمات عمومی و تخصصی دندانپزشکی است. استفاده از برندهای معتبر جهانی و رعایت دقیق اصول بهداشتی و کنترل کیفیت از ارزش‌های مهم این مجموعه به شمار می‌رود.

یکی از مهم‌ترین نقاط قوت کلینیک مدرن، سرمایه انسانی آن است. بیش از ۱۰۰ نفر نیروی متخصص در بخش‌های درمانی، لابراتوار، اداری، مارکتینگ، کال‌سنتر، پشتیبانی و مدیریت در این مجموعه فعالیت می‌کنند. ما کلینیک مدرن را صرفاً یک محل کار نمی‌دانیم، بلکه آن را محیطی برای رشد، یادگیری و پیشرفت حرفه‌ای اعضای تیم می‌دانیم.