Job Summary: As a Marketing Business Partner at Digipay, you will be responsible for developing and executing marketing strategies to drive lead generation, brand awareness, and customer engagement for wealth management business line in Digipay. Your creative and data-driven approach will play a key role in expanding our market presence and driving growth within our targeted business audience.
Roles & Responsibilities
Develop and execute comprehensive marketing plans that align with the company's objectives and target customer segments.
Manage and optimize the focus of marketing campaigns.
Implement lead generation tactics to acquire and nurture leads through marketing automation and ECRM systems.
Monitor campaign performance, analyze data, and provide actionable insights to optimize marketing efforts.
Stay updated on industry trends, competitor activities, and emerging technologies to adapt marketing strategies accordingly.
Plan and coordinate participation in relevant events and conferences.
Job Requirements
Marketing, Communications, or a related field’s education or proven knowledge.
Familiarity with financial instruments in the capital market and experience working in a financial institution are both very important.
4+ years of experience.
Strong analytical skills and experience with marketing analytics tools.
Excellent written and verbal communication skills, including the ability to create compelling B2B-focused content.
Familiarity with B2B marketing technology and software.
Results-driven and passionate mindset.
Ability to work independently and collaborate effectively with cross-functional teams.
معرفی شرکت
دیجیپی یک استارتاپ جوان در حوزه پرداخت الکترونیک با مجوز پرداختیاری است که حاصل ادغام استارتاپ هُماپی در هلدینگ دیجیکالا است.
دیجیپی در سال ۱۳۹۷ عضوی از خانواده دیجیکالا شد. هدف گروه دیجیکالا از ورود به حوزه فینتک، ارائه سرویسهای پرداخت الکترونیک با پایداری بالا و بهترین تجربه برای مشتری بود. به دنبال تعریف این هدف، مسیر توسعه سرویسهای دیجیپی مشخص شد.
محصولات شرکت:
-(Smart IPG) درگاه پرداخت هوشمند اینترنتی
-(Refund) بازگشت وجه به مشتری
-(Payout) پرداخت وجه با کیف پول تجاری
-اپلیکیشن موبایل دیجیپی
-(Smart Dashboard) داشبورد هوشمند
-کیف پول خرید اقساطی