We are looking for E-CRM and Marketing Automation Specialist to join our marketing team.
Responsibilities:
• Responsible for journey development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Responsible for SMS marketing
Requirements:
• Experience with marketing automation tools specially webengage or Intrack.
• Expert knowledge of user segmentation concepts and best practices
• Strong working knowledge of Marketing Automation platforms.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
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