Gathering feedback from market and analyzing consumer behavior to define our products positioning
Crafting our differentiation strategy for all products.
Briefing the creative team about marketing projects they’ll be working on
Mapping customer journeys
Producing integrated marketing plans
Creating creative and experience briefs;
Demonstrate thought leadership on new and innovative programs, tactics and customer experiences in the marketing
Cultivate the marketing expertise of our people.
Build and maintain master marketing calendar of product stories representing all outbound marketing including but not limited to: Digital/Paid Social, SEM, Direct Mail, Email, Ecomm Support, Charitable Support, Geo-targeted support, Co-Branded Vendor Support
Qualifications:
Marketing or related majors Bachelor’s degree required
The ideal candidate would have worked for both an advertising agency and digital agency, so they have a solid understanding of brand building and digital strategy / journey work
5 years of relevant work experience in strategic planning, advertising agency or digital agency
Understanding of account, creative, and operational processes
Deep understanding of brand segmentation, targeting, positioning, customer journey and customer experience
Ability to take business insights and conceive of innovative, relevant, and tangible activation ideas
Strong analytic and problem-solving skills
Excellent oral and written communication skills, ability to guide construction of compelling visuals for presentations across a variety of contexts
معرفی شرکت
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.