Manage, design and execute a variety of marketing efforts ranging from customer acquisition to customer retention campaigns using direct Marketing , email and ECRM channels , Social media & other Marketing channels . Effectively interface with cross-functional teams to understand overall business strategy and proactively initiate, plan and recommend how direct marketing can most effectively Lead creative process and execution. Leverage potential creative, production and market timing synergies across channels, markets and consumer segments. Analyze campaign performance and findings to aid in targeting, segmentation and testing strategies. Proactively develop and recommend new marketing and segmentation ideas to enhance direct marketing sales results. Leverage existing customer/prospect models and optimization techniques to inform Next Best Offer decisions. Manage the integration & coordination of all internal & external resources to ensure all marketing campaigns and communications are executed in a timely, accurate & legally compliant manner. Collaborate with Analytics/Reporting team to help define and provide needed campaign reporting. Manage strategic changes to future direct marketing campaigns based on findings and analysis to continue to drive increased response rates and return on investment. Ensure direct marketing campaigns launch on-time, are within budget and yield positive ROI results. Contribute to maintenance of direct marketing calendar.
Job requirements Bachelor’s Degree in Marketing, Advertising or related discipline
3+ years’ experience in a software marketing role
Strong organization and prioritization skills
Proficiency with Google Analytics and web analysis tools
Ability to work well in a fast-paced, collaborative environment
Strong understanding of Microsoft Office programs
Excellent analytical, communication and presentation skill
معرفی شرکت
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.
مهارتهای مورد نیاز
کمپینهای تبلیغاتیطراحی و اجرای کمپین تبلیغاتیفروش و بازاریابیتبلیغات