· Effectively interact with cross-functional teams to understand overall business and proactively initiate, plan & recommend to generate Leads in B2B, B2G, B2E & B2R channels.
· Follow up & monitor end-to-end processes and resources to maximize campaign impact and progress
· Review existing strategies & models to improve Next Best Offer decisions
· Design & Execute integrated marketing campaigns for target market segments (acquisition & retention) using direct Marketing , email and ECRM channels , Social media & other Marketing channels
· Know a minimum of sources where successful marketing campaign benchmarks are monitored & discussed to get ideas while adding creativity for improved marketing campaigns
· Be able to work with data to analyze, report & improve campaign ideas & plans even on the go, and to provide feedback to assist in re-planning, re-targeting & rethinking strategies
· Communicate & manage to outsource projects to external agencies and vendors executing marketing programs
· Full familiar with campaign launch in LinkedIn
· Ability to fully design and deploy campaigns specifically customized for WhatsApp bot.
· Translate strategic changes to enhanced marketing campaigns in order to continue to drive increased response rates and return on investment.
· Contribute to provide a comprehensive campaign calendar
· Have basic skill to cooperate in outbound, inbound, online & offline marketing activities
· Ensure all marketing campaigns launch on-time, are within budget and yield positive ROI results
Requirements
· Bachelor's degree in Business Administration, Marketing, Communications, or other related fields
· Minimum 1 year of related job experience
· Good knowledge of running B2B campaigns as well as knowing current marketing trends
· Enough touch to work with Google Analytics & web analysis tools, Social Media esp. LinkedIn & WhatsApp bots
· Intermediate level of knowledge to work with Microsoft Office programs
معرفی شرکت
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.