The Fleet Loyalty Club Manager will be responsible for developing and implementing strategies to increase driver retention and satisfaction. The main goal of this role is to ensure that our drivers feel valued, supported, and connected to our company. The ideal candidate will have a strong understanding of driver management and be able to create initiatives that improve driver retention rates.
Responsibilities:
Develop, implement, experiment with, manage and analyze strategic programs to reduce driver churn and increase engagement
Ensure drivers, especially new drivers, have a positive experience on the platform that is consistent with our brand and values
Develop a driver communications strategy that is consistent, thoughtful, and promotes behavior we are trying to incentivize
Develop a program for understanding and tracking driver satisfaction and needs, and ensuring those needs are being met through our product and operations
Ensure driver's earnings are in-line with expectations
Launch promotions and campaigns to re-active lapsed drivers
Analyze data as to why drivers churn, and develop programs to prevent churn
Partner closely with product and engineering to improve our processes, and build systems and tools to better track and manage our drivers
Define, regularly report on, and optimize key KPIs
Build out reporting dashboards where you can track progress and share your findings with key stakeholders
Hire and manage a team, including potentially working with outsourced contractors
Required Qualifications:
2+ years relevant work experience in retention/engagement marketing and/or growth
Experience defining and running AB-tests
Data-centered with a deep curiosity of metrics, the ability to identify the right metrics and track and report back on impact
Experience working cross-functionally, including with Product, Data Science, and Engineering
Structured thinking and ability to solve complex problems
Ability to stay focused under pressure, prioritizing and managing multiple projects simultaneously in a fast-paced environment
Excellent interpersonal and communication skills
Experience leading and motivating a team
معرفی شرکت
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.