دیجی‌‌کالا | Digikala

تاسیس در ۱۳۸۴ کامپیوتر، فناوری اطلاعات و اینترنت بیش از ۱۰۰۰ نفر digikala.com

استخدام Content Marketing Data Analyst

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

We are looking for a highly skilled and data-driven Content Marketing Data Analyst to create meaningful dashboards, reports, and data analyses that enhance our ECRM, monetization, marketing automation, and SEO strategies. This role will play a key part in leveraging data to optimize performance across various platforms, including Blogs, Video Shopping, Live Commerce, and social media channels.

Responsibilities:

• Develop, implement, and manage comprehensive dashboards and reporting frameworks to support ECRM, marketing automation, and SEO strategies.
• Perform in-depth data analyses to provide insights on content performance, user engagement, and marketing effectiveness across first-party (e.g., Blogs, Video Shopping, Live Commerce) and third-party platforms (e.g., social media).
• Collaborate with ECRM, SEO and Product teams to analyze user behaviors and trends, driving data-backed decisions.
• Monitor and optimize campaigns based on KPIs related to customer engagement, retention, and conversion rates.
• Integrate data from various sources to generate actionable insights that contribute to improving the effectiveness of our monetization strategies.
• Analyze the performance of automated marketing activities and content strategies, providing data-driven recommendations for optimization.
• Identify trends, patterns, and anomalies within the data to inform ongoing content and marketing strategy improvements.
• Create hypotheses and run A/B tests to validate ideas and optimize campaign performance.
• Ensure data integrity and accuracy across all platforms and systems.

Requirements:

• 3+ years of experience in data analysis, content marketing, or a related role.
• Proficiency with data visualization and analysis tools (e.g., Power BI, Tableau, Google Analytics, Looker Studio).
• Strong understanding of ECRM, marketing automation platforms, and SEO principles.
• Experience working with first-party and third-party platforms, such as Blogs, Live Commerce, Video Shopping, and social media.
• Experience with A/B testing and performance optimization techniques.
• Excellent communication skills to translate complex data into actionable insights for cross-functional teams.
• Strong understanding of data analytics best practices and ability to work with large datasets.
• Familiarity with marketing platforms and automation tools, such as InTrack, WebEngage, or other CRM systems.
• Creative problem-solving skills with a strong attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of SQL for advanced data analysis and reporting.
• Familiarity with web scraping tools and techniques to gather data from various platforms.
• Experience in monetization and marketing automation strategies.
• Prior experience in digital content industries such as e-commerce, video platforms, or live streaming.

معرفی شرکت

ما در دیجی‌کالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت می‌کنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهره‌گیری از فناوری‌های روز دنیا و توسعه مداوم سرویس‌های مبتنی بر تکنولوژی، ارزش‌های‌ خودمون رو در مشتری‌محوری، اشتیاق برای تعالی، کارگروهی و نتیجه‌گرایی دنبال می‌کنیم.
در گروه دیجی‌کالا امکانی فراهم شده تا ما با افراد با تخصص‌های متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجی‌کالا، امکان رشد و توسعه رو در مواجهه با چالش‌ها و استفاده از برنامه‌های توسعه و آموزش متنوع داریم.