استخدام Growth Marketing Lead
شرح موقعیت شغلی
Job Responsibilities
- Lead and manage the marketing team activities, ranging from performance marketing, PR, on-site and off-site marketing, brand awareness, and more
- Strategic design, planning and execution of BitPin KR’s annual marketing strategy, marketing activities, events, and campaigns to local audiences.
- Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement
- Grow our active user base and increase awareness of the BitPin brand through data-driven performance marketing, competitive benchmarking and expansion of service offerings (e.g. new listings, etc.)
- Daily, weekly and monthly reporting to executive management and stakeholder teams
- Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth
- Drive new and unique marketing campaigns or growth activities
- Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts.
Candidate Requirements
- Bachelor degree or above, prefer major in marketing
- Minimum of 5-8+ years of digital marketing planning and execution work experience, preferably in crypto exchanges/fin-tech/eCommerce/tech/gaming, B2C facing
- Past marketing/growth roles at an exchange is strongly preferred
- Data-driven and performance marketing mindset is a must
- Proven experience in growing and managing a user base
- Must have a strong interest and knowledge in the crypto/blockchain/technology space
مهارتهای مورد نیاز
- Marketing
- B2C
- growth
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست