The Product Manager, Growth will work with hundreds of Thousands of existing Basalam customers to grow their engagement with Basalam using scalable channels. You will be responsible for the entire funnel—from new user acquisition all the way through customer retention and expansion and increasing engagement and conversions throughout the customer lifecycle. We are data-driven in everything we do: we carefully test and measure all of our communications, running dozens of tests at any point in time. You should ensure that the right customer will receive the right message through the right channel at the right time. The ideal candidate will have a solid understanding of growth strategy, analytics, and marketing and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skil
Responsibilities:
Build a dedicated, cross-functional team
Responsible for growth at Basalam for the cycle of acquisition, activation, retention, and reactivation of users
Caring about CAC & ROI
Work with other cross-functional teams and product and marketing managers to create acquisition and retention strategies
Oversee the entire engine from lead generation through to monetization and retention
Rely on a series of short-term experiments to incrementally improve and increase efficiencies throughout the funnel. improve marketing and product experiences,
Use data to get to the truth & evaluate challenges through data and feel an experiment must have measurable results to be worthwhile
Focus on improving a specific business metric or commercial goal.
hone in on one specific problem, form hypotheses, run experiments, and move the needle until they’ve optimized the number.
Qualifications
A BA/BS degree or equivalent practical experience
5+ years professional experience
3+ years working in a growth/product marketing capacity or similar analytical experience
Previous background in Marketplace and C2C marketing, preferably with exposure to both small and large businesses
Strong quantitative analytical ability and excellent written and oral communication skills
Comfort in a fast-paced, entrepreneurial, start-up environment
Genuine interest in and curiosity about Community and Platforms
Have a track record of strong cross-functional coordination
Strong Marketing & Data Driven Team Building & Managing
Strong dynamic cross-functional team leading
Strong project management and people management skills
Have passion for building and improving products that unlock value for people
Being adaptable and flexible
Crave results as quickly as possible
Excellent communication and interpersonal skills
experience in digital product management, or product marketing with some understanding of consumer research, product strategy and online promotion
naturally curious, skeptical, and analytical
a data-driven, almost scientific approach to any challenge
معرفی شرکت
بازار اجتماعی باسلام، پلتفرم اینترنتی برای کسبوکارهای خانگی و محلی است. باسلام تاکنون در بیش از هزار شهر ایران تجربهای نو از خرید و فروش را حمایت کرده است و بیش از پنجاه هزار کسبوکار را قدرت بخشیده است. شرکتی دانشبنیان که در پارک علم و فناوری استان قم قرار دارد.
باسلام را نیروهایی قدرتمند، چابک، حریص در یادگیری، پرانرژی و خلاق پیش میبرند و هر روز مسائل بیشتر و پیچیدهتری را حل میکنند.
اگر درک عمیقی از انسان و دغدغههایش دارید و بیقرار خلق تجربههای ناب هستید، باسلام جای شماست.
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مهارتهای مورد نیاز
product managementGrowth HackingROIcacProduct Development