استخدام Marketing Insight and Data Analyst
شرح موقعیت شغلی
Job Description
We are seeking a highly skilled and experienced marketing insight specialist to join our dynamic marketing team. As a marketing insight specialist, you will be responsible for developing and implementing effective marketing strategies to drive business growth. You will play a crucial role in budgeting, reporting, and market research, ensuring the success of our marketing initiatives.
Responsibilities:
Responsibilities:
Budgeting of Marketing and Marcom Channels and Target Setting:
- Collaborate with the Marcom team to establish marketing goals and objectives.
- Develop comprehensive marketing plans aligned with business objectives and budgetary constraints.
- Conduct a thorough analysis of marketing channels, determining the most effective allocation of resources.
- Set measurable targets for marketing campaigns and initiatives, ensuring they align with overall business goals.
- Monitor and track marketing expenditures to ensure adherence to budgetary guidelines.
Reporting and Insight:
- Generate periodic reports on marketing performance, providing key insights and recommendations for improvement.
- Conduct ad-hoc analysis to evaluate the effectiveness of marketing campaigns and initiatives.
- Analyze data from various sources, including market research, customer surveys, and campaign metrics.
- Present findings and actionable insights to stakeholders, highlighting areas for optimization and growth.
- Collaborate with cross-functional teams to develop data-driven marketing strategies and tactics.
Market Research:
- Conduct comprehensive market research to identify target audiences, industry trends, and competitive landscapes.
- Collect and analyze data on consumer behavior, market conditions, and emerging opportunities.
- Stay up-to-date with industry developments, best practices, and innovative marketing techniques.
- Use market research findings to inform marketing strategies, messaging, and positioning.
- Provide recommendations on market segmentation, targeting, and positioning to optimize marketing efforts.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field; A Master's degree is a plus.
- Proven experience as a Marketing Specialist or similar role, with a focus on marketing planning, budgeting, reporting, and market research.
- Strong analytical and quantitative skills, with the ability to interpret complex data sets and generate actionable insights.
- Proficiency in using marketing analytics tools and platforms.
- Technical data skills with a high importance, including experience with data analysis, statistical modeling, and data visualization.
- Excellent communication and presentation skills, with the ability to convey complex concepts to diverse stakeholders.
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- A passion for staying updated with the latest marketing trends, technologies, and industry best practices.
مهارتهای مورد نیاز
- Marketing
- Data Analyst
- administration
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست