استخدام Marketing Merchandising Senior Specialist
شرح موقعیت شغلی
Job Description :
We are seeking a Product Marketing Merchandising Senior Specialist to lead the arrangement and optimization of all visual elements across our homepage, inner-homepages, product listing pages (PLPs), product detail pages (PDPs), banners, and promotional spaces on the website and mobile application. The ideal candidate has a deep understanding of user behavior analysis, product analysis, UX optimization, conversion rate optimization (CRO), and marketing data analytics. If you are a data-driven, detail-oriented merchandising expert passionate about optimizing digital customer journeys, we want to hear from you!
We are seeking a Product Marketing Merchandising Senior Specialist to lead the arrangement and optimization of all visual elements across our homepage, inner-homepages, product listing pages (PLPs), product detail pages (PDPs), banners, and promotional spaces on the website and mobile application. The ideal candidate has a deep understanding of user behavior analysis, product analysis, UX optimization, conversion rate optimization (CRO), and marketing data analytics. If you are a data-driven, detail-oriented merchandising expert passionate about optimizing digital customer journeys, we want to hear from you!
Responsibilities:
- Plan, execute, and continuously optimize digital merchandising strategies across the website and mobile app.
- Strategically arrange carousels, banners, promotional spaces, and product placements to improve user engagement and conversions.
- Collaborate with marketing, product, and UX teams to ensure cohesive and effective placement of merchandising elements aligned with business goals.
- Maintain visual and content consistency across desktop and mobile platforms.
- Analyze user behavior, including click paths, heatmaps, and conversion funnels, to identify opportunities for improvement.
- Implement UX and conversion rate optimization (CRO) best practices for merchandising layouts and promotional assets.
- Develop and execute A/B testing plans to evaluate and enhance merchandising strategies.
- Lead and coordinate digital execution of marketing campaigns and product launches across web and app platforms.
- Ensure effective visual representation and messaging of promotional campaigns to maximize impact and engagement.
- Monitor, analyze, and report on the performance of merchandising elements and promotions using tools such as Google Analytics, Hotjar, Mixpanel, or Looker Studio.
- Provide actionable insights based on data analysis to inform future merchandising improvements and support business objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 2+ years of experience in digital merchandising, UX optimization, e-commerce marketing, or CRO roles.
- Experience working with merchandising for websites and mobile apps in retail or e-commerce environments.
مهارتهای مورد نیاز
- مرچندایزینگ
- Marketing
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست