آگهی‌های استخدامی

استخدام Senior eCRM Specialist

ازکی | Azki‌.com
تهران، تهران

شرح موقعیت شغلی

We are looking for a data-driven Senior eCRM Specialist to architect and execute end-to-end customer relationship strategies. In this role, you will be deeply hands-on, moving beyond high-level planning to directly manipulate data, build complex segmentations, and manage multi-channel automation workflows to maximize customer lifetime value.

Key Responsibilities

  • Advanced Segmentation & Personalization: Design and implement sophisticated customer segmentation models based on behavioral, demographic, and transactional data to ensure highly relevant communication.
  • Hands-on Campaign Orchestration: Lead the technical setup and execution of automated lifecycle journeys and ad-hoc campaigns across Email, SMS, Push, and In-app channels.
  • Data Analysis & Insights: Take a hands-on approach to data analysis; querying databases, analyzing user behavior, and translating raw data into actionable retention strategies.
  • Tool Mastery (WebEngage/CRM): Serve as the power user for WebEngage, managing the integration of events, attributes, and complex journey logic.
  • Optimization & A/B Testing: Continuously run experiments on subject lines, content, and send times to improve conversion rates and engagement.
  • Performance Reporting: Monitor KPIs (Retention, Churn, LTV) and provide deep-dive reports with clear recommendations for stakeholders.
Desired Skills & Experience

  • Experience: 4+ years of experience in eCRM, Lifecycle Marketing, or Retention Marketing with a proven track record of driving growth.
  • Technical Proficiency: Expert-level knowledge of WebEngage.
  • Segmentation Expertise: Demonstrated experience in building behavioral cohorts and RFM (Recency, Frequency, Monetary) models.
  • Strategic Execution: Ability to work independently, taking a project from the conceptual data-analysis phase to full technical execution.
  • Technical Collaboration: Ability to work with back-end or data teams on event tracking, API integrations, and CRM data pipelines.


مهارت‌های مورد نیاز

  • ECRM
  • دیجیتال مارکتینگ
  • WebEngage

حداقل سابقه کار

  • سه تا شش سال

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

دیجیتال مارکتینگ

تاریخ انتشار آگهی:

۱۴۰۵/۰۱/۰۷ (منقضی‌شده)

مشاغل مشابه

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